Sustainable Products

Introducing our Banana Baby Grow – the fruitiest and funniest addition to your baby's wardrobe! 🍌👶 GOTS Certified Organic Cotton : Made from 95% Organic Cotton & 5% Spandex. Ultra-soft fabric which ...

The perfect companion for pretend play

The 2-in-1 shelf for toy rotation and storage

For months 46-48

For months 43-45

For months 37-39

For months 34-36

For months 31-33

For months 28-30

For months 25-27

For months 22-24

An entire first year of play and learning for your baby's developing brain

For months 3-4

Super soft comforters in adorable animal styles that your baby will want to keep in their hands and near their eyes. Babies not only love the clever patterns but can also fiddle with the cute little animal ears, providing an additional sensory experience.

Soothe sore gums and delight little eyes to make the arrival of the next tooth a little bit easier all round. Choose between beech wood or natural rubber, with or without a magical sensory muslin to attach. 

Our organic cotton sensory strips are not only beautiful, padded and machine washable, but their reversible sensory patterns also support your baby’s development. Designed for calm in the pram and at tummy time too.

Make bath time even more fun with our 100% natural rubber bath toys - sensory, scientific and sustainable - what's not to love!

These multi-functional wonders can be used in so many ways at home or on the go. Place over a playmat to make it sensory, use as a breastfeeding cover or secure over the car seat they face for happy journeys. Once you try an XL muslin you won't be without it!

Surprise and delight your little ones senses with our scientifically sensory products designed for play. 

Bath time, tummy time, on the go time or just cuddle time, we've got something for every occasion to make their life even more magical and yours that bit calmer.

Our organic cotton baby sensory playmats are not only beautiful, padded and machine washable, but their reversible sensory patterns also support your baby’s development. One side is scaled and coloured for birth to around 4 months, then flip it over as your baby graduates to the 5+ month sensory magic. Support their eyes and their back, neck and shoulder muscles as they push up to see more of the clever pattern.