The Baby Show Loves Our Planet

Baby Show Loves

The Baby Show Loves Our Planet

The Baby Show Loves Our Planet

At The Baby Show, we’re seeing more sustainable choices of baby products than ever, showing that you can care for your baby and the planet simultaneously.

Here’s our pick of some of the best sustainable products for eco-conscious parents you can find at The Baby Show NEC Birmingham 12-14th May.

At The Baby Show, we’re seeing more sustainable choices of baby products than ever, showing that you can care for your baby and the planet simultaneously.

Here’s our pick of some of the best sustainable products for eco-conscious parents you can find at The Baby Show NEC Birmingham 12-14th May.

MAM Original PURE Soother (Stand C40)

MAM’s first carbon-neutral soother made from bio-renewable materials is ground-breaking and a first in the UK. The soother button, shield and steriliser box are all made from ISCC PLUS certified Circular PP, which guarantees the safety and superior product quality you would expect from a MAM product, whilst being kinder to the environment, including SkinSoft™ Silicone teat which is easily accepted by 94%* of babies, and the flat, symmetrical shape designed in association with dentists to support healthy dental development. Packed in a handy self-sterilising box, these soothers can be sterilised in just 3 minutes in the microwave. Most of the carbon emissions in a soother’s product lifecycle occur when cleaning and sterilising a soother at home. Sterilising the soother in the MAM steriliser box with a microwave saves up to 77% of CO2 emissions compared to other sterilising methods (e.g. cooking on the stovetop).

MAM also has a great range of anti-colic glass bottles offering a green option for parents using bottles.


Joie Cycle Collection (Stand The Baby Show Café)

The brand new Cycle Collection uses the same metal components as other Joie products, so you can rest assured they are just as safe and long-lasting, but the fabric is made from recycled water bottles. As well as helping to reduce plastic waste, these materials also use fewer resources during production than virgin materials do – and there is no compromise on quality.

Joie is taking this discarded plastic debris flowing into the oceans every year, shredding it into flakes that are then melted and spun into super soft thread, knitted into a high-quality durable fabric that’s comfortable and safe for babies.

The cycle range will consist of the Joie versatraxTM, mytraxTM pro, i-SnugTM 2, i-SpinTM 360, i-TrilloTM and rambleTM XL

Lidl Lupilu (Stand F10)

Lupilu biodegradable baby wipes are award-winning and paediatrician approved! Specially formulated to be mild and gentle on your baby’s sensitive skin from birth. They’re perfume and alcohol-free and made from 100% biodegradable plant-based fibres.

What makes biodegradable baby wipes different? For starters, they’re made with natural ingredients that are gentle on sensitive skin. Many eco-friendly baby wipes are also free of harmful chemicals like parabens, sulphates, and phthalates. Plus, they come in packaging that’s from recycled materials, so you can feel good about using them without harming the planet.

The Nappy Den (Stand F59)

Using reusable nappies can significantly reduce waste and our carbon footprint, as disposable nappies take hundreds of years to decompose and require a lot of energy and resources to produce. The DEFRA report found that disposable nappies generate up to 40% more carbon dioxide and use up to 90% more water than reusable nappies. The Nappy Den offers modern cloth nappies made from sustainable materials, helping parents save money and care for their baby's skin. They provide advice on fit, care, and making the most of cloth nappies. Switching to reusable nappies is a simple way to positively impact the environment and consider our choices as consumers.


Oh-Lief Natural Products (Stand D79)

Based in the UK and founded in 2010, Oh-Lief creates handmade COSMOS Soil Association Certified Natural & Organic Skincare and Sun care products for babies, children and their families that are kind to the most delicate skin and the environment. Their products do not contain any harsh chemicals, artificial fragrances, petroleum, parabens, artificial colours or nut oils. Moreover, every purchase made contributes to the Greenpop organisation, together they plant indigenous trees every month to restore ecosystems and empower environmental stewards through forest restoration, urban greening, food gardening, and environmental awareness projects.


Milton (Stand E58)

Did you know that lots of Milton's hygiene products are certified as green? This includes Milton Antibacterial Surface Wipes, Milton Antibacterial Surface Spray and Milton Antibacterial Hand Sanitiser. Their Baby Bottle Cleaner uses 100% plant-based cleaning agents and is 100% biodegradable and their Antibacterial Hand Gel uses 100% plant-based active ingredients from sustainable agricultural raw material (beetroot certified GMO-free).


Natal Active (Stand E49)

With everything designed to be worn for both pregnancy and breastfeeding, Natal Active’s clothes are designed for longevity with sustainability in mind (rather than just for the short period you have a bump). Also, to help avoid being part of the 350,000 tonnes of clothing that ends up in landfill each year, they have launched a pre-loved scheme, whereby we buy back our customers' preloved Natal Active clothing and resell, recycle or repurpose it - with any funds raised going to the charity Kicks Count - thereby having a doubly positive impact.


Childs Farm (Stand B21)

Childs Farm has earned the B Corp certification for its commitment to sustainability. They use natural-origin ingredients and sustainable packaging and are kind to the skin, the planet, and people. Childs Farm's sustainability program includes the use of 100% Prevented Ocean Plastic in its bottles, which prevents over 1,000 tonnes of plastic from entering the ocean every month. They also embed policies to support equal treatment for all and were nominated for the 2021 Great British Workplace Wellbeing Awards. Childs Farm is Carbon neutral plus, proving their commitment to reducing their impact on the environment. As a brand, Childs Farm sets an example for others to follow in terms of sustainability and positively impacting the world.


Wild Nutrition (Stand C45)

Wild Nutrition - the experts in women’s nutritional health - have created a range of natural, non-synthetic, Food-Grown® supplements to support mum and baby through pregnancy and whilst breastfeeding. Food-Grown® means the nutrients are ultimately better recognised and absorbed by the body, grown as nature intended. Wild Nutrition is a B Corp company with 100% recyclable packaging, caring for mother nature and the planet as fiercely as she cares for us. 


What makes a product or brand sustainable?

Everyone has different benchmarks when it comes to sustainability but here’s a guide to some of the common credentials to look out for:

Materials: We look for products that use sustainable materials – either recycled materials, biodegradable materials that don’t contribute to waste at landfills, or materials that are durable and long-lasting so they can be used for years to come.

Supply chain & labour practices: We look at products that reduce carbon emissions, manufacturing that reduces the impact on the environment, locally sourced materials and energy-efficient manufacturing.

Green business practices: Initiatives to offset carbon emissions such as planting trees. Reducing packaging and waste. Products that do not contain harmful chemicals or bad additives for your child and the planet. Manufacturing to protect vital essential wildlife habitats and the environment for years to come.

Community & charitable giving: Companies that support and give back to their communities.


What does it mean to be B-Corp Certified?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Find out more at


Come to The Baby Show with Lidl GB at NEC Birmingham on the 12-14 May where you can discover how you can make the right steps to embark on your sustainable parenting journey.

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