For bump, baby and you

The Baby Show, the UK’s leading and largest pregnancy, baby and parenting event

We’ve been helping new and expectant parents find everything they need for their growing family since 2002. Our baby shows take place three times a year at ExCeL London, NEC Birmingham and Olympia London.

A one-stop shop for products, services and advice, The Baby Show Olympia October 22-24 2021 was the nation’s largest shopping destination for all things baby. Visitors could compare, try and buy products and enjoy exclusive deals from hundreds of brands. Exhibitors varied from boutiques, online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, Stokke, BabyBjörn, Mamas & Papas and many more.

Visitors also had the opportunity to hear from the UK's leading baby and parenting experts on everything from preparing for birth, sleep, weaning and breastfeeding to first aid and development to support you and help you make informed parenting choices.

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Leading baby brands at the Olympia 2021 show 


Our Baby Experts:


Annabel Karmel 

UK’s No.1 Children’s Cookery Author 

Credited with starting a food revolution with her trusty recipes and methods, she has become the UK’s No.1 children’s cookery author, best-selling international author, and the mother of all feeding experts with 45 cookbooks…and counting.


Charlotte Stirling-Reed 

The Baby and Child Nutritionist, SR Nutrition

Charlotte works with a variety of clients including global brands and celebrities, she recently worked with Joe Wicks on his Wean in 15 books and campaigns and has since then published her own book - How To Wean Your Baby - which made it an instant Sunday Times Bestseller.  


Midwife Marley Hall

Midwife Marley 

Marley is an award-winning midwife, hypnobirthing instructor, mother of five and author of 'Midwife Marley's Guide For Everyone: Pregnancy, Birth & The Fourth Trimester'.


Explore our Olympia 2021 features

Live Talks Stage

Live Talks Stage

Home to the UK's leading parenting and baby experts, the Live Talks Stage hosted free expert talks, panel discussions, and celebrity Q&A's throughout the show. Whether you wanted to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health, we had it covered!

Live Talks Page

MadeForMums Buggy Testing Track

MadeForMums Buggy Testing Track

There are so many different buggies, strollers, prams and travel systems out there - how on earth do you choose the right one for you and your family?

At the MadeForMums Buggy Testing Track, a range of prams, pushchairs and buggies were tried on different surfaces, terrains and features to see how they handle.

Buggy Testing Track

Baby Feeding Cafe

Baby Feeding Cafe

Rumbling tummies? The Feeding Café made feeding your baby at the show a little easier with complimentary food, bottle warmers and microwaves. There was plenty of seating available at the show so you could comfortably breastfeed your baby anytime, anywhere, plus there was an optional quieter area for breastfeeding with glider chairs and complimentary breast pads. 

Family Facilities Page

The Baby Show news




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