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Welcome to The Baby Shows

The Baby Shows are the UK’s leading and largest pregnancy and parenting event series. We’ve been helping new and expectant parents find everything they need for their growing family since 2002. Taking place three times a year at ExCeL London, NEC Birmingham and Olympia London, The Baby Show’s live events attracts over 70,000 attendees a year.

Fast forward 18 years, we’ve introduced two additional events to help new and expectant parents during the COVID-19 pandemic – The Baby Show Live @ Home. Supporting 40,000+ parents so far in 2020, we can’t wait to continue with our digital events in 2021 and look forward to seeing you all again soon.

We're going international with our attendees and brands to bring even more variety to our audience. A one-stop-shop for products, services and advice these events are the nation’s largest shopping destination for all things baby. Those who join us can compare products and enjoy exclusive deals from hundreds of brands. Exhibitors vary from boutiques, online stores to those not on the high street and include well-known brands such as Tommee Tippee, Bugaboo, Maxi-Cosi, iCandy, Cybex, Joie, Stokke®, MAM and many more. Many of our companies, sponsors and partners have supported our Shows over our competitors and are proud to be associated with the show for 18 years and many years to come.

IMPORTANT: Show Update
Due to the current Government's guidance and the UK's exit plan regarding the Covid-19 pandemic, The Baby Show with Lidl, due to take place at NEC Birmingham's on 18th - 20th June 2021 has been postponed. We are currently in discussion with the team at the NEC Birmingham and will update you on the new dates soon. Read more and sign up for event updates here.

Live Shows