Important: The Baby Shows - Update

*SHOW UPDATE* It's official! The UK Government has given exhibitions and events the green light to go ahead from 1st October 2020. This means that The Baby Show Olympia London can go ahead as planned from 23 - 25 October 2020. Tickets are now on sale!

The Baby Show NEC will now take place on 27 - 29 November 2020. Tickets are now on sale!

We can't wait to see you all again!

Welcome to The Baby Show

The UK’s leading and most respected pregnancy & parenting events, taking place annually in three locations (ExCeL, NEC and Olympia).

Recommended by parents for 18 years, The Baby Show is the ultimate one-stop-shop to get all the items on your baby wishlist. A unique family-friendly shopping experience, the show features 1000s of products from 100s of leading and boutique brands. From buggies to bouncers, to healthcare, you can compare and try the biggest selection of products for you and your baby, all in one place.  Best of all, you can enjoy exclusive show-only offers and savings! 

The Baby Show has a new, exciting digital platform to complement its live events. New and expectant parents can view talks and demonstrations virtually via The Baby Show Live @ Home so no one needs to miss out on the exceptional expert advice that the show has to offer. Topics include birth, sleep, weaning, first aid and mental health from over forty of the UK’s renowned parenting and baby experts.  Learn new skills, get top tips, find solutions to common problems and feel supported and empowered to make confident parenting choices - all from the comfort of your home! 

Sign up to our e-newsletter to get all the latest Baby Show news including exhibitor offers and giveaways.