The Baby Show

Olympia London | 21-23 October 2022

ExCeL London | 3-5 March 2023

NEC, Birmingham | 12-14 May 2023


Book Your Olympia London 21-23 Oct 2022 Tickets


The Baby Show holds the UK’s largest and best pregnancy, baby, and parenting events.

We have been helping expectant and new parents to find everything they could need for their families under one roof since 2002.

Our shows take place three times a year at Olympia LondonExCeL London and NEC Birmingham.

Visitors can compare, try and buy products whilst enjoying exclusive deals from hundreds of the UK's leading brands. Experts are on hand to help you make informed choices and ensure you find the right products for you and your family.

We are the one-stop-shop for parent and baby products, services and advice, the UK's largest shopping destination for all things baby.

Our exhibitors vary from small boutiques to online stores and those, not on the high street, as well as all the top well-known brands you would expect.

Visitors also have the opportunity to learn from the UK's leading parenting and baby experts on everything from preparing for birth, weaning, breastfeeding, sleep, and first aid.

Welcome to The Baby Show, we hope to see you at Olympia London in autumn 2022, or London ExCel or NEC Birmingham in 2023.

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Our next live shows

Olympia London

21-23 October 2022

We are back in London at Olympia London from 21-23 October 2022.

Olympia London is an exhibition and international convention centre in the Royal Docks area of Newham, East London; with excellent access via public transport via DLR & bus. Driving is possible with plenty of available parking.

Book Your Olympia London Tickets

ExCeL London

3-5 March 2023

Our first show of 2023 is at ExCeL London in early spring 3-5 March 2023.

ExCel London is an exhibition centre, event space, and conference centre in West Kensington, London, with excellent access via public transport via train & tube, bus, and coach. Driving is also possible with pre-booked parking.

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NEC Birmingham 

12-14 May 2023

The Baby Show is in Birmingham at the NEC this spring from 12-14 May 2023.

The NEC (National Exhibition Centre) is an exhibition centre located in Marston Green, Solihull, West Midlands, just near junction 6 of the M42 motorway and Birmingham International railway station. 

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Why attend The Baby Show?


Try, compare and buy from a huge selection of products


Your one-stop shop to compare, try and buy from the UK's largest selection of newborn, parent, and baby products all under one roof.

Exhibitors range from small boutiques to the UK's top brands.

Great deals are available with our exhibitors 'show specials' and experts are on hand to help you to make informed choices.

See Products On Show


Expert information from speakers & 1-2-1 consultations

First Aid Talk

The Baby Shows are home to the UK's leading baby and parenting experts, on hand to share their invaluable knowledge and advice.

1-2-1 consultations may be available with midwives and other experts.

Live stage talks from a huge range of experts on topics such as first aid, buggy buying guide, breastfeeding, sleep, and more.

See Advice Available


The one-stop-shop with the help and support you could need 


We understand that your purpose in coming to a baby show is to make life easier, so you can get everything you need in one go!

Facilities are provided to make sure your visit is pain-free!

Our Shop & Drop allows you to safely store all purchases, collection points then allow all shopping to be put straight in your car boot!



General Questions


Q. When are the next Baby Shows?

A. We hold three shows a year, the next events are:



Q. Why attend a baby show?

A. There are two main reasons for attending a baby show

  • Products - a convenient and easy one-stop-shop for all the parent, newborn, and baby products that you could need. This includes expert product advice, plus the ability to handle and compare products, so you can choose the right ones to suit your family and budget.

  • Advice - it's daunting being a new parent, so we have numerous sources of advice on hand at our shows, from 1-2-1 consultations to our live stage talks.



Q. Wouldn't it be easier to just buy the products I need online?

A. Whilst there are many products that are easy to understand and can be purchased online, there are many that are not!

Take a pram for instance, do you know which one is easiest for you to use, will fit in your car, and has the storage you need? Or a baby carrier, do you know which one is most comfortable for you and most suited to your lifestyle? 

There are many baby products that are best seen in person to find the one that suits you!



Q. Are products at the Baby Show more expensive than online?

Our exhibitors are keen to sell products at the shows and are aware this may not happen if their products are more expensive than online.

You will typically find that many of the exhibitors have special show discounts, so offering great value compared to online. Many will deliver bulky items straight to your home too.



Q. Can children attend the shows?

A. Yes, we welcome all the family to our events and Children 0-14 years can attend for free:

  • They will still require a ticket for entry.

  • If you have forgotten to book a child's ticket, these can be obtained upon arrival.



Q. How can I contact the event organisers?

A. Contact details below:



Ticket & Booking Queries


Q. When can I buy tickets and how much are they?

A. Tickets typically go on sale online about 3-months prior to the date of the event, and prices vary depending on the packages available at the time.

The current tickets available and their prices can be found by clicking on the link below:



Q. Can I buy tickets on-the-door at the venue?

A. No, however, the online ticket box office will be open on the morning of the event should you decide to wait until then.

Please note that we often have 'early bird' offers, so if you are looking for the cheapest ticket prices it is typically better to book early.



Q. Can I buy tickets over the phone?

A. No, unfortunately, it is no longer possible to purchase tickets over the phone, so please book your tickets online.



Q. After booking, can I change my ticket to a different day if I need to?

A. Yes, this is possible.

To do this contact our ticketing agent See Tickets:

Click here for See Tickets Customer Service



Q. With an E-ticket purchased online, do I need to bring a printout or show it on my smartphone?

A. We encourage you to show your ticket on your smartphone.

Please only bring a printout of our e-ticket if you do not have a smartphone. 



Q. Can I book a ticket for my carer?

A. For those with a disability that restricts attendance on your own:

  • Your carer is admitted free of charge

  • You must book a ticket for them when you book your own ticket



Q. Can I exchange or refund my tickets?

A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book an adult ticket and then provide your booking confirmation and ask for a ticket for your carer. Please do this via the customer portal.

Click here for See Tickets Customer Service


Visitor Accessibility


Q. Is there easy access for my buggy, pram, or stroller?

A. Yes, all our venues are specifically chosen to facilitate easy access, for further details please see your chosen venue: NECOlympiaExCeL



Q. Is there wheelchair access and wheelchair-accessible WCs?

A. Yes, our venues are also specifically chosen for very good wheelchair access along with wheelchair-accessible WCs. For further specific details please see your chosen venue: NECOlympiaExCeL



Q. Can I get assistance during my visit?

A. Assistance is available in all our venues from the venue's highly trained staff.



Q. Do the Live Talks Stages at the shows have hearing loop facilities?

A. Yes, hearing loop facilities are available at all live talk stages at all our venues.



Q. Are BSL interpreters provided for the Live Talks Stage?

A. We do aim to provide BSL interpreters, however, check our venues NECOlympiaExCeL prior to attending as this cannot be guaranteed.



Q. What parking facilities are available for Blue Badge holders?

A. This does vary between our venues, however, Blue Badge parking is provided at all. Please check our venues NECOlympiaExCeL prior to attending.



Q. Can I rent a wheelchair at your venues?

A: Wheelchairs are available at all our venues, however, please check our venues NECOlympiaExCeL prior to attending.


Visitor Safety & Security


Q. Are there first aid rooms at the venues?

A. Yes, all our venues have suitable first aid rooms.



Q. What measures are being put in place to run the show in line with government guidelines against COVID?

A. Book with confidence to The Baby Show, knowing that the safety and wellbeing of our visitors, exhibitors and staff are of the utmost importance to us.

Although we do recommend taking a lateral flow test before your arrival to ensure the safety of yourself and others, you will NOT need to show proof of vaccination or a negative lateral flow text upon entry.

What to expect when visiting The Baby Show Live:

  • Upon arrival, our front of house team will be available to answer any questions you may have. 

  • We encourage you to wear a face-covering if you feel more comfortable doing so.  

  • There will be hand sanitiser points available around the building.  

  • If you have questions about any of this information please contact us by email at 



Q. Is proof of COVID status required to gain entry?

A. In line with the latest government guidelines COVID status verification is no longer a requirement for entry into the Baby Show. 



Q. Am I required to wear a face mask at The Baby Show?

A. This is currently a personal preference, however, this may be subject to change.


Exhibit at The Baby Show


Q. What options are there to exhibit at the Baby Show?

We offer a wide range of options from shell scheme stands to bespoke sponsorship packages to help you meet your objectives.



Q. Do you offer space-only stands?

Yes, space-only stands are available with no shell included, the prices typically include a service charge and public liability insurance (removed with proof of cover).



Q. Are shell scheme stands available?

Yes. Shell scheme stands are also available, the prices typically include a service charge and public liability insurance (removed with proof of cover).



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