For bump, baby and you

The Baby Show, the UK’s leading and largest pregnancy, baby and parenting event

We’ve been helping new and expectant parents find everything they need for their growing family since 2002. Our baby shows take place three times a year at ExCeL London, NEC Birmingham and Olympia London.

A one-stop shop for products, services and advice, The Baby Show Olympia October 22-24 2021 was the nation’s largest shopping destination for all things baby. Visitors could compare, try and buy products and enjoy exclusive deals from hundreds of brands. Exhibitors varied from boutiques, online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, Stokke, BabyBjörn, Mamas & Papas and many more.

Visitors also had the opportunity to hear from the UK's leading baby and parenting experts on everything from preparing for birth, sleep, weaning and breastfeeding to first aid and development to support you and help you make informed parenting choices.

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Leading baby brands at the Olympia 2021 show 


Our Baby Experts:


Annabel Karmel 

UK’s No.1 Children’s Cookery Author 

Credited with starting a food revolution with her trusty recipes and methods, she has become the UK’s No.1 children’s cookery author, best-selling international author, and the mother of all feeding experts with 45 cookbooks…and counting.


Charlotte Stirling-Reed 

The Baby and Child Nutritionist, SR Nutrition

Charlotte works with a variety of clients including global brands and celebrities, she recently worked with Joe Wicks on his Wean in 15 books and campaigns and has since then published her own book - How To Wean Your Baby - which made it an instant Sunday Times Bestseller.  


Midwife Marley Hall

Midwife Marley 

Marley is an award-winning midwife, hypnobirthing instructor, mother of five and author of 'Midwife Marley's Guide For Everyone: Pregnancy, Birth & The Fourth Trimester'.


Explore our Olympia 2021 features

Live Talks Stage

Live Talks Stage

Home to the UK's leading parenting and baby experts, the Live Talks Stage hosted free expert talks, panel discussions, and celebrity Q&A's throughout the show. Whether you wanted to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health, we had it covered!

Live Talks Page

MadeForMums Buggy Testing Track

MadeForMums Buggy Testing Track

There are so many different buggies, strollers, prams and travel systems out there - how on earth do you choose the right one for you and your family?

At the MadeForMums Buggy Testing Track, a range of prams, pushchairs and buggies were tried on different surfaces, terrains and features to see how they handle.

Buggy Testing Track

Baby Feeding Cafe

Baby Feeding Cafe

Rumbling tummies? The Feeding Café made feeding your baby at the show a little easier with complimentary food, bottle warmers and microwaves. There was plenty of seating available at the show so you could comfortably breastfeed your baby anytime, anywhere, plus there was an optional quieter area for breastfeeding with glider chairs and complimentary breast pads. 

Family Facilities Page

The Baby Show news



General Questions

Q. When was The Baby Show Olympia 2021?
A. The Baby Show Olympia took place from 21 -23 October 2021.

Q. Are there any other The Baby Shows in other locations?
A. Yes, The Baby Show takes place 3 times a year. The next events are 4-6 March 2022 at ExCeL London, 13-15 May at NEC Birmingham 2022 and 21-23 October at Olympia London 2022.

Q. What are the opening times of The Baby Show Olympia 2022.
A. To be confirmed.

Q. Can children attend the event?
A. Yes, we welcome all the family to the event. Children 0-14 years can attend the event for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.

Q. How can I contact the event's Organisers?
A. Please email or visit our contact us page 

Q. When will tickets be on sale?
A. Tickets for The Baby Show Olympia will be on sale in 2022. Tickets for The Baby Show ExCeL and NEC are currently on sale here. Make sure you sign-up to our e-newsletter to find out first when they go on sale and to get the best subscriber offer.

Click here

Q. How much are tickets?
A. Ticket prices for Olympia will be announced in 2022.

Q. Can I buy tickets on-the-door?
A. Tickets are unavailable on-the-door, they must be purchased in advance of the show, however, this includes on the day bookings online.

Q. Can I buy tickets over the phone?
A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.

Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?
A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.

Click here for the Customer Service Portal

Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 

Q. Can I book a ticket for my carer?
A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book a ticket for them when you book your own ticket.


Q. Is there easy access for my stroller?
A. Yes, there is a lift at the main entrance, or alternatively step-free access around the corner.

Q. Where are the wheelchair-accessible toilets located?
A. Male and female wheelchair-accessible toilets are provided throughout the venue. Please ask a member of the security staff if you are unable to locate these.

Q. How can I get assistance during my visit?
A. If you have any queries or need assistance during your visit, please contact any member of the Olympia staff who will be happy to help.

Q. Does the Live Talks Stage have a hearing loop facility?
A. Yes, there is a hearing loop facility.

Q. Will there be a BSL interpreter on the Live Talks Stage?
A. To be confirmed.

Q. What parking facilities are available for Blue Badge holders?
A. There are a limited number of disabled parking bays available in the venue car park for blue badge holders. These are allocated upon a first come first serve basis, however it is best to pre-book a space online in advance. 

Book through Olympia here

Q. Can I rent a wheelchair at the venue?
A: Wheelchairs are available on loan for use at Olympia London, on receipt of a refundable security deposit. We recommend that wheelchairs are booked in advance by calling 020 7385 1200. Your wheelchair can then be made ready for you on arrival at the venue. Further information on accessibility at the venue can be found on the Olympia website.

Click here for Olympia website

Travel & The Venue

Q. What is the best way to get to Olympia?
A. There are several options available to get to Olympia London. Full details can be found here.

Q. What is the postcode for Olympia?
A. The postcode for Olympia is W14 8UX.

Q. Which is the nearest train/tube station?
A. The venue is opposite the Olympia station which is on the Overground line. For more information please see here.

Q. How much is parking?
A. Parking at the venue is operated and managed by the venue (not the Organisers). Visit their websites for more information and to pre-book your space.

Olympia website

Q. Will there be a cloakroom at the event?
A. To be confirmed.

Q. Where can I eat and drink?
A. There are numerous facilities on-site to cater for all needs and dietary requirements.

Safety & Security

Q. Is there a first aid room at the venues?
A. To be confirmed.

Q. What measures are being put in place to run the show in line with government guidelines against COVID?
A. As Organisers, we are committed to providing a safe environment for all our attendees. We have an All Secure Document, which will detail all measures, guidance and requirements we will be undertaking. The information is correct at the time of publishing. You can read the document by downloading it here but please check back frequently.

Q. Is proof of COVID status required to gain entry?
A. For the health and safety of all entrants, proof of COVID status is required to gain access to The Baby Show. Please follow our COVID-19 Health & Safety page for more information. Subject to change.

Q. Am I required to wear a face mask at The Baby Show.
A. This is currently a personal preference, however, this is subject to change.



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