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The Baby Show – Baby and Parenting Event, Olympia, London

Whether you’re expecting your first child, you’re already an experienced parent with a growing family or even a grandchild on the way, The Baby Show Olympia with MadeForMums helps you prepare for this exciting chapter in your life. We’ve created the perfect event for bump, baby and you to enjoy.  The Baby Show Olympia is a three-day event taking place from 18 - 20 October 2019 at Olympia, London. It’s the UK’s largest Baby Show where parents-to-be, new parents, and grandparents can discover a world of shopping, exclusive show offers and receive free expert parenting and baby advice from the industry’s certified specialists.  We’ve lots of new and exciting free features for 2019, including an official show app, sponsored by LetsBab. From 14 October, the LetsBab app will help you make the most out of your day through not-to-be-missed schedules, live notifications and on the day anyone with the app will also be able to visit their exclusive LetsBab photo booth for a fun family-themed bump/babe pic for free!  Read more on how to get this exclusive baby show experience.


What Can I see and do at Baby Show, Olympia

Shop. Learn. Experience.

As well as the unbeatable shopping, you can prepare for your first steps of parenting with free advice from the industry’s most well-renowned baby experts and professionals on sleep, birth, breastfeeding, weaning, health and wellbeing.

Listen to complimentary Live Talks from birth guru Milli Hill, hypnobirthing expert Kemi Johnson, lactation consultant Vanessa Christie, Obstetrician Dr. Will Dooley, Yogablitz founder, Casey Batchelor, body positivity advocate Jess aka The Fat Funny one, breastfeeding specialist Clare Byam-Cook and world-renowned infant researcher Dr. Robert Titzer. Plus, one of Britain's best-loved TV personalities, Loose Women star and mum of three, Stacey Solomon and best-selling author, podcast host, mum influencer and mum of three Giovanna Fletcher will be there to share their experiences of parenthood. More speakers announced soon!

Learn weaning hacks and recipes by Annabel Karmel, Charlotte Stirling-Reed, Michaela Chiappa and other top foodie experts within the NEW Weaning Kitchen. Be supported by The Sleep Nanny Lucy Shrimpton and Andrea Grace, the NEW Sleep Clinic specialists who will offer solutions to common sleep problems. Educate yourself within The First Aid Academy with Channel Mum, who will be running free First Aid demos throughout the weekend so that you can learn simple techniques that could be life-saving. Be inspired at The Catwalk with the newest trends in maternity and babywear, plus the latest innovations in buggy and baby gear from leading and boutique brands.

The Baby Show | Olympia 2019 | Baby, Pregnancy & Parenting Event








Save time and money with over 200 baby brands

Save both money and time whilst you shop hundreds of leading and boutique baby brands - all under one roof. Browse from Tommee Tippee, The Gro Company, Lidl, iCandy, STOKKE®, Cybex, Skip Hop, Lindex, Bugaboo and Chicco where you can compare, try and buy anything from buggies to bouncers, cribs to car seats and slings to sleep aids, and get your baby shopping list ticked off all in one go!  You’ll also discover a wonderful range of new baby designs, latest innovations and bespoke show offers from smaller emerging baby brands and not-on-the-high-street retailers such as Junior Jones, Ark, pushchair innovators Didofy, Bluebell, Tiba + MarlPickle and Totter + Tumble.

Take the fast track to buggy happiness

You’ll also be able to take a brilliant shortcut to finding the best buggy for you and your baby at our MadeForMums Buggy Testing Track. Designed especially for parents-to-be and new parents who are unsure about which buggy is best for their family, our testing track will give you a dedicated space where you can try out a selection of baby prams, pushchairs, lightweight strollers and travel systems - all on a variety of surfaces to see which best suits you and your lifestyle.  You’ll also have the ever-helpful MadeForMums team there – who have a wealth of knowledge and experience – to help you try out and choose the right buggy or pushchair for your needs. 

Complimentary Family Friendly Facilities

You can also enjoy a hassle-free day out at The Baby Show Olympia and take advantage of all its complimentary family friendly facilities it has to offer - Joie Central Café, Tommee Tippee Feeding Area, Lidl’s Lupilu Changing Area, and Emma’s Diary Shop & Drop and Collect-by-Car. Plus, have a rest and put your feet up whilst your little ones have fun at Peg Perego’s ‘My First Ducati Riding Experience’ and our newly themed Skip Hop Baby Play Zone!



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Join Us at The Baby Show

Are you a retailer or company that trades within the Baby industry and is interested in being an exhibitor at the next edition of The Baby Show? Then, please complete our enquiry form below and a member of the team will be in touch with you shortly. 

If you are a visitor and would like to purchase a ticket then click here 

With Thanks to our Sponsors & Partners

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