The Baby Show ExCeL London | Live Event 3-5 March 2023

For bump, baby and you

The Baby Show, the UK’s leading and largest pregnancy, baby and parenting event

We’ve been helping new and expectant parents find everything they need for their growing family since 2002. Our baby shows take place three times a year at ExCeL London, NEC, Birmingham and Olympia, London.

A one-stop-shop for products, services and advice, The Baby Show ExCeL London, March 3-5 2023, is the nation’s largest shopping destination for all things baby. Visitors could compare, try and buy products and enjoy exclusive deals from hundreds of brands. Exhibitors varied from boutiques, online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, SilverCross, Cosatto, Snüz, Chicco, MAM, BabyBjörn, Mamas & Papas, and many more.

Visitors also have the opportunity to hear from the UK's leading baby and parenting experts on everything from preparing for birth, sleep, weaning and breastfeeding to first aid and development to support you and help you make informed parenting choices.

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Explore our features

Live Talks Stage

Home to the UK's leading parenting and baby experts.

The Live Talks Stage hosts free expert talks, panel discussions, and celebrity Q&As throughout the show.

Whether you want to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health, we have got it covered!

Live Talks Stage Page

Baby Changing Area

When nature calls, the Lidl Lupilu Baby Changing Area is where you can change your baby or toddler in a clean, safe and secure environment and enjoy free nappies!

Baby Changing Area Page

Buggy Testing Track

At the Buggy Testing Track, a range of prams, pushchairs and buggies can be tried on different surfaces, terrains and features to see how they handle.

MadeForMums' friendly team will be on hand with a wealth of knowledge, experience, and impartial advice to help choose the right buggy for our visitors' needs.

Buggy Testing Track Page


General Questions


Q. When is the next The Baby Show ExCeL?

A. The Baby Show ExCeL takes place from 3-5 March 2023.



Q. Are there any other The Baby Shows in other locations?

A. Yes, The Baby Show takes place 3 times a year. The next events are 21-23 October 2022 at Olympia London, 3-5 March 2023 at ExCeL London, and 12-14 May 2023 at NEC Birmingham.



Q. What are the opening times of The Baby Show ExCeL 2023.

A. 9:30 am - 5:30 pm.



Q. Can children attend the event?

A. Yes, we welcome all the family to the event. Children 0-14 years can attend for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.



Q. How can I contact the event Organisers?
A. Please email or visit our contact us page 


Ticket & Booking Queries


Q. When will tickets be on sale?

A. Tickets for The Baby Show Excel 2023 are not yet on sale. Make sure you sign-up to our e-newsletter to get the best subscriber offer.

Sign-Up Here

Ticket information



Q. How much are tickets?

A. Ticket prices are still to be released, for updates please sign up here.



Q. Can I buy tickets on-the-door?

A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.



Q. Can I buy tickets over the phone?

A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.



Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?

A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.

Click here for the Customer Service Portal



Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?

A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 



Q. Can I book a ticket for my carer?

A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book an adult ticket and then provide your booking confirmation and ask for a ticket for your carer. Please do this via the customer portal.




Q. Can I exchange or refund my tickets?

A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their Customer Service Portal.




Q. Is there easy access for my stroller?

A. Yes, there are lifts from the car park to the exhibition halls as well as lifts and step-free access at the nearby DLR stations.

All public entries allow for access by wheelchair via low gradient ramps and an automatic door. Once inside the venue, all floors are level, offering unobstructed access.



Q. Where are the wheelchair-accessible toilets located?

A. There are 40 toilets for disabled visitors located throughout the building. They are located near the Business Services centre, on level 0 between hall entrance N4 and S4, the ICC conference suites on Level 3 and the restaurants and cafes on Level 1 and Level 2.



Q. How can I get assistance during my visit?

A. If you have any queries or need assistance during your visit, please contact any member of the ExCeL staff who will be happy to help.



Q. Does the Live Talks Stage have a hearing loop facility?

A. Yes, a hearing loop facility is available.



Q. Will there be a BSL interpreter on the Live Talks Stage?

A. To be confirmed.



Q. What parking facilities are available for Blue Badge holders?

A. There are 155 bays suitable for disabled drivers on-site across ExCeL's car parks. These are wide bays with minimum dimensions of 5.9m by 3.6m. Access to the building from these bays is along walkways with a gradient of no more than 1:15 and via flat entrance lifts with automatic doors.

Book through ExCeL here



Q. Can I rent a wheelchair at the venue?

A: ExCeL London is able to provide wheelchairs to those in need, free of charge. Wheelchairs can be hired from both ends of the venue, please speak to one of our security concierge for assistance.

Please note that unfortunately, ExCeL is unable to offer pre-booking for these chairs which will be available on a first-come, first-serve basis. A form of ID (such as a driving licence, a passport, etc.) is required upon hire as a security measure.

Mobility scooters are free of charge to hire. They are subject to availability so please email your enquiry to and they can confirm if there is one available for you to borrow. All you need is a form of ID which will be held as surety for the daily period of the loan.

Further information on accessibility at the venue can be found on the ExCeL website.

ExCeL website



Q. Does ExCeL allow Guide Dogs?

A: ExCeL welcomes all guide and assistance dogs.


Travel & The Venue


Q. What is the best way to get to ExCeL?

A. There are several options available to get to ExCeL London. Full details can be found here.



Q. What is the postcode for ExCeL?

A. The postcode for ExCeL London is E16 1XL - If you are travelling from the west to ExCeL from Blackwall Tunnel, Limehouse Link, A12 or central London.



Q. Which is the nearest train/tube station?

A. The nearest DLR stations to the exhibition halls are Custom House and Prince Regent.

ExCeL website



Q. How much is parking?

A. Parking at the venue is operated and managed by the venues, ExCeL London and NEC Birmingham (not the Organisers). Visit their websites for more information and to pre-book your space. Please note booking cannot be made more than four months in advance.

ExCeL website



Q. Will there be a cloakroom at the event?

A. To be confirmed.



Q. Where can I eat and drink?

A. There are numerous facilities on-site to cater for all needs and dietary requirements.


Safety & Security


Q. Is there a first aid room at the venues?

A. You can approach any of our ExCeL team who can help you with a medical emergency or go to level 0 on the boulevard and down the stairs by N4/S4.



Q. What measures are being put in place to run the show in line with government guidelines against COVID?

A. As Organisers, we are committed to providing a safe environment for all our attendees. We have an All Secure Document, which details all measures, guidance and requirements we will be undertaking. The information is correct at the time of publishing. You can read the document by downloading it here but please check back frequently. 



Q. Is proof of COVID status required to gain entry?

A. In the best interest of all entrants, proof of COVID status is required to gain access to The Baby Show. Please follow our COVID-19 Health & Safety page for more information. Subject to change.



Q. Am I required to wear a face mask at The Baby Show?

A. This is currently a personal preference, however, this may be subject to change.


The Baby Show Blog