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With so many baby and newborn products available, where can you see, try and choose the right ones for you and your baby?
1,000's of baby products were on show at Excel London, from buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings. To accessories, art & photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, toys, and more. See our featured ranges:
TOP PRODUCTS AT EXCEL LONDON
Featured Ranges
One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.
Few baby products are more complicated and important to get right than the car seat.
There are many types of baby carriers and narrowing down the right one can be difficult.
AT EXCEL LONDON
Latest Products
See the products uploaded by our 2025 exhibitors
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EXHIBITORS AT EXCEL LONDON
Exhibitors & Brands
See our 2025 exhibiting brands at Excel London
HAVE A PRODUCT QUESTION?
Frequently asked questions
Q. What products were on show at Excel London in 2025?
A. At ExCeL London 7-9 March 2025 there were 1000s of maternity, newborn, and baby products on show:
From baby accessories, art and photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.
To buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings.
A. There are three main reasons:
Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.
Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.
One-Stop-Shop – many visitors to The Baby Show simply turn up with a long shopping list, so they can get most of what they need in one visit, which can be a lot quicker than buying everything individually online.
A. At the show you will find numerous Baby Show exclusive offers:
All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.
A. Yes!
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