General Questions

Q. When is the next The Baby Show ExCeL?
A. The Baby Show ExCeL takes place from 3-5 March 2023.

Q. Are there any other The Baby Shows in other locations?
A. Yes, The Baby Show takes place 3 times a year. The next events are 21-23 October at Olympia London 2022, 3-5 March at Excel London 2023 and 12-14 May at NEC Birmingham 2023.

Q. What are the opening times of The Baby Show Excel 2023.
A. 9:30 am - 5:30 pm.

Q. What is The Baby Show?
A. The Baby Show is a one-stop shop for products, services, and advice for new and expectant parents. Visitors can compare, try and buy products and enjoy exclusive deals from hundreds of brands as well as hear from the UK's leading baby and parenting experts. 

Q. Who is The Baby Show for?
A. The Baby Show is for expectant parents, new parents with babies, and their friends and family including grandparents and carers of babies. 

Q. What age does The Baby Show cater for?
A. The Baby Show offers products and services for expectant parents from the first trimester up to one year, although there are also many toddler products and services.

Q. What can you do at The Baby Show? 
A. The Baby Show is a three-day baby shopping event where you can compare, try and buy essential pregnancy and baby products from both leading and boutique brands. Visitors can watch product demonstrations, speak to the brands directly and take advantage of exclusive show offers and packages. Unique to The Baby Show, the Buggy Testing Track offers an immersive experience to test drive the latest buggies and pushchairs over different terrains. The Baby Show also has a full programme of live talks on the Live Talks Stage where you will be able to access free support, information, and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding, and first aid to weaning and development. We also have family-friendly facilities such as The Lidl GB Lupilu Baby Changing Area and The Feeding Café when nature calls or you have a rumbling tummy.  

Q. What products will I find at The Baby Show?
A. At The Baby Show, you will find both essential and luxury baby products including prams, pushchairs, travel systems, car seats, nursery furniture and furnishings, sleep accessories, cribs and cots, carriers and slings, bottles and feeding equipment, baby and maternity clothing, monitors, high chairs, toys, skincare products, baby baths and accessories, and gifts. 

Q. What is on the Live Talks Stage?
A. Free expert talks, panel discussions, and celebrity chats. Topics include breastfeeding, birth, sleep, first aid, weaning, infant learning, and mental health.

Q. Is it extra to watch the Live Talks?
A. No, these are all included within your ticket price.

Q. Can children attend the event?
A. Yes, we welcome all the family to the event. Children 0-14 years go free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.

Q. How can I contact the Organisers of the event?
A. Please email enquiries@thebabyshow.co.uk or visit our contact us page 

Ticket & Booking Queries

Q. When will tickets be on sale?
A. Tickets for The Baby Show ExCeL 2023 are currently not on sale. Make sure you sign-up to our e-newsletter to get the best subscriber offer.

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Ticket information

Q. How much are tickets?
A. Ticket prices can be found here.

Q. Can I buy tickets on-the-door?
A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.

Q. Can I buy tickets over the phone?
A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.

Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?
A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.

Q. I have booked a Tommee Tippee ticket package, how will I receive my product? 
There will be a designated area at The Baby Show where you will be able to collect your Tommee Tippee product. You will need to bring proof of purchase. 

Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 

Q. Can I book a ticket for my carer?
A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book a ticket for them when you book your own ticket.

Q. Can I exchange or refund my tickets?
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their

Customer Service Portal


Q. Is there easy access for my stroller?
A. Yes, there are lifts from the car park to the exhibition halls as well as lifts and step-free access at the nearby DLR stations.

All public entrances allow for access by wheelchair via low gradient ramps and an automatic door. Once inside the venue, all floors are level, offering unobstructed access.

Q. Where are the wheelchair-accessible toilets located?
A. There are 40 toilets for disabled visitors located throughout the building. You’ll find them near the Business Services centre, located on level 0 between hall entrance N4 and S4, the ICC conference suites on Level 3 and the restaurants and cafes on Level 1 and Level 2.

Q. How can I get assistance during my visit?
A. If you have any queries or need assistance during your visit, please contact any member of the ExCeL staff who will be happy to help.

Q. Does the Live Talks Stage have a hearing loop facility?
A. Yes.

Q. Will there be a BSL interpreter on the Live Talks Stage?
A. To be confirmed.

Q. What parking facilities are available for Blue Badge holders?
A. There are 155 bays suitable for disabled drivers on-site across ExCeL's car parks. These are wide bays with minimum dimensions of 5.9m by 3.6m. Access to the building from these bays is along walkways with a gradient of no more than 1:15 and via flat entrance lifts with automatic doors.

Book through ExCeL here

Q. Can I rent a wheelchair at the venue?
A: ExCeL London is able to provide wheelchairs to those in need, free of charge. Wheelchairs can be hired from both ends of the venue, please speak to one of our security concierge for assistance.

Please note that unfortunately, ExCeL is unable to offer pre-booking for these chairs which will be available on a first-come, first-serve basis. A form of ID (such as a driving licence, a passport, etc.) is required upon hire as a security measure.

Mobility scooters are free of charge to hire. They are subject to availability so please email your enquiry to info@excel.london and they will confirm if there is one available for you to borrow. All you need is a form of ID which will be held as surety for the daily period of the loan.

Further information on accessibility at the venue can be found on the ExCeL website.

ExCeL website

Q. Does ExCeL allow Guide Dogs?
A: ExCeL welcomes all guide and assistance dogs.

Travel & The Venue

Q. What is the best way to get to ExCeL?
A. There are several options available to get to ExCeL London. Full details can be found here.

Q. What is the postcode for ExCeL?
A. E16 1XL - If you are travelling from the west to ExCeL from Blackwall Tunnel, Limehouse Link, A12 or central London.

Q. Which is the nearest train/tube station?
A. The nearest DLR stations to the exhibition halls are Custom House and Prince Regent.

ExCeL website

Q. How much is parking?
A. Parking at the venue is operated and managed by the venues, ExCeL London and NEC Birmingham (not the Organisers). Visit their websites for more information and to pre-book your space. Please note booking cannot be made more than four months in advance.

ExCeL website

Q. Will there be a cloakroom at the event?
A. To be confirmed.

Q. Where can I eat and drink?
A. There are numerous facilities on-site to cater for all needs and dietary requirements.

Safety & Security

Q. Is there a first aid room at the venues?
A. You can approach any of our ExCeL team who can help you with a medical emergency or go to level 0 on the boulevard and down the stairs by N4/S4.

Q. Is proof of COVID status required to gain entry?
A. For the health and safety of all entrants, proof of COVID status is required to gain access to The Baby Show. Please follow our COVID-19 Health & Safety page for more information. Subject to change.

Q. Am I required to wear a face mask at The Baby Show.
A. This is currently a personal preference, however, this is subject to change.

Q. What measures are being put in place to run the show in line with government guidelines against COVID?
 A. As Organisers, we are committed to providing a safe environment for all our attendees. We have an All Secure Document, which details all measures, guidance and requirements we will be undertaking. The information is correct at the time of publishing. You can read the document by downloading it here but please check back frequently. 

Q. Is proof of COVID status required to gain entry?
 A. In the best interest of all entrants, proof of COVID status is required to gain access to The Baby Show. Please follow our COVID-19 Health & Safety page for more information. Subject to change.

Q. Am I required to wear a face mask at The Baby Show.
 A. This is currently a personal preference, however, this may be subject to change.