For more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development. As the UK’s No.1 nappy brand, we are dedicated to making babies’ world better by creating nappies and wipes designed for comfort, dryness, and skin protection. From newborn to toddler, Pampers combines expert care with innovative solutions to support families through every milestone. Because when your baby feels comfortable, you can enjoy more of those precious moments together.
Progressive Preschool - Trade Partner
Progressive Preschool connects the entire 0–5 baby and preschool sector through a powerful mix of trade media, digital news and industry-leading awards, uniting nursery, toys, apparel, publishing and everything in between under one influential brand. Progressive Preschool magazine is the only truly cross-category trade publication for the baby and preschool market, giving suppliers and retailers a complete view of the kids’ sector to spot opportunities, make smarter decisions and stay connected, while PreschoolNews.net delivers fast, relevant industry news and insight through twice-weekly newsflashes that keep a growing audience up to date on the trends that matter. The Progressive Preschool Awards celebrate excellence across product, retail, marketing and individual achievement, spotlighting the very best of the preschool industry and are free to enter.
Tommee Tippee - Live Talks Stage Sponsor
Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...
Baby2Body - Partner
Baby2Body is the #1 app for pregnancy fitness and wellness, available on the App Store and Google Play Store. Baby2Body makes it easy to stay active and healthy at every stage of motherhood – offering personalized programs around fitness, nutrition, and emotional wellbeing for women who are trying to conceive, pregnant, and postpartum. Baby2Body also features exclusive access to Bella, the only AI wellness coach built for women, available to answer a woman’s most pressing questions, 24/7. Baby2Body has supported over 5 million women worldwide and been recognized as a leading app for women’s health by Healthline, Women’s Health, Apple Insider, Elle, and the Today Show.
Bounty - Partner
Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information.
As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.
In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.
Dadvengers - Partner
Dadvengers, founded by Nigel Clarke (The Baby Club - CBeebies) in 2020, is a community of parents (not just dads), and selection of resources to help support fathers on their journey through parenthood. With resources ranging from blog posts and digital content, to podcasts and face to face opportunities for fathers to connect, there are many ways to engage and get support from this fast growing dad inclusive parenting organisation.
The Dadvengers Podcast invites celebrity guests to share their own intimate parenting experiences; the highs, the lows, their triumphs, and their failures. It has recently been nominated for Best Family Podcast in the British Podcast Awards, and host Nigel encourages all parents (not just dads) to give it a listen. In parenting, a dad's point of view is not often talked about or focused on, which is why the conversations on the podcast are so important when trying to bring about change and make parenting more inclusive for men.
Daisy First Aid - Partner
Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.
Emma's Diary - Partner
Pregnant? New parent? We’ve got you.
Emma’s Diary is your go-to sidekick for bump, baby and beyond — packed with expert advice from midwives, GPs and health visitors, real-parent tips, and loads of support to help you feel confident at every stage.
Track your pregnancy and baby milestones with our free app, and get your hands on amazing freebies to try baby products before you buy.
We’re here to help you enjoy the ride, feel supported, and make the most of every moment.
Furlong Marketing - Partner
Furlong Marketing is a full-service marketing agency specialising in the baby, child and parenting sector.
We help brands stand out and grow through strategic, results-driven marketing — combining PR, influencer marketing, content, social and SEO to build awareness, credibility and sales.
As the official ambassador partner agency to The Baby Show, we work with trusted parent creators and brands before, during and after the events to maximise impact.
If you have a marketing challenge you’d like to discuss, contact ross@rossfurlong.com
HiPP Organic - Product Sponsor
Family-run for over 125 years, HiPP Organic offer trusted nutrition and support for families, bringing peace of mind to parents through expert advice and high-quality products.
As the original organic baby food brand, and experts in organic Follow on Milk, HiPP supports you and your baby during each stage, from newborn to toddler.
Join the free HiPP BabyClub which offers support at every stage of your parenting journey, from pregnancy and beyond. Alongside exclusive benefits and great discounts, you’ll receive expert tailored advice every step of the way, giving you the resources, reassurance and support you need.
Stop by The Baby Show Café for you and your little one to enjoy a free HiPP Organic baby food jar.
Joie - Partner
Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.
Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.
Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.
Not Another Mummy Podcast - Podcast Partner
Midwife Pip is a globally trusted voice in modern pregnancy, birth and early parenthood, known for bringing clarity, calm and confidence to families at one of the most emotionally and physically significant times of their lives.
Pip combines evidence-based care with deeply human support, helping parents feel informed, reassured and in control of their choices. Her work reaches hundreds of thousands of families worldwide through her chart-topping podcast Midwife Pip Podcast, bespoke pre and postnatal support programme Your Pregnancy Journey, and her book Midwife Pip’s Guide to a Positive Birth.
Pip is also a recognised leader within the profession. She has published research within midwifery and maternity care helping shape national conversation, education and best practice across the field.
Netmums -
Podcast & Media Partner
Netmums is a 360° digital media brand that meets parents wherever they are — on site, in social, on podcast, and in community.
We reach millions of UK parents across our platforms, combining expert advice, everyday realism, and entertaining conversation that reflect real family life today.
From pregnancy and newborn to family food, health, and lifestyle — Netmums delivers trusted, useful, and shareable content designed for parents, loved by brands.
Obaby - Product Sponsor
From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. The first tentative steps into the industry came with the launch of the first generation Atlas buggies. These were very well received although within a limited number of outlets to begin with. However, as the stroller became ever more established and Obaby’s reputation grew, more and more customers approached us and demanded our products and with this backing, support and confidence the brand expanded to become the Obaby that you know today.
Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.
Project Baby - Partner
project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.
Stokke® - Product Sponsor
Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.
