For more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development. As the UK’s No.1 nappy brand, we are dedicated to making babies’ world better by creating nappies and wipes designed for comfort, dryness, and skin protection. From newborn to toddler, Pampers combines expert care with innovative solutions to support families through every milestone. Because when your baby feels comfortable, you can enjoy more of those precious moments together.
Tommee Tippee - Live Talks Stage Sponsor

Baby2Body - Partner

Bounty - Partner
Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information.
As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.
In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Daisy First Aid - Partner

Emma's Diary - Partner
Pregnant? New parent? We’ve got you.
Emma’s Diary is your go-to sidekick for bump, baby and beyond — packed with expert advice from midwives, GPs and health visitors, real-parent tips, and loads of support to help you feel confident at every stage.
Track your pregnancy and baby milestones with our free app, and get your hands on amazing freebies to try baby products before you buy.
We’re here to help you enjoy the ride, feel supported, and make the most of every moment.

ParentStars - Partner
ParentStars is a one-stop agency and the UK's No.1 database of mum influencers. This, combined with a powerful platform + allied services, helps marketers crush influencer marketing in the parent space and provides everything from influencer discovery through to campaign reporting and beyond.

Project Baby - Partner

Obaby - Product Sponsor
From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. The first tentative steps into the industry came with the launch of the first generation Atlas buggies. These were very well received although within a limited number of outlets to begin with. However, as the stroller became ever more established and Obaby’s reputation grew, more and more customers approached us and demanded our products and with this backing, support and confidence the brand expanded to become the Obaby that you know today.
Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

Stokke® - Product Sponsor
Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.




