Sponsors & Partners at Olympia London

Our headline sponsor, Lidl GB, is proud to offer all the essentials to help you and your baby through those early years. Their award-winning baby range, Lupilu, has the lot for tots including nappies, nutritious meals, snacks and purees for each stage of your babies weaning process – all for Lidl in price.

If you need to make a quick pit stop at the show, their Lupilu Baby Changing Area will be open to offer a clean and secure place for changing your baby or toddler. You’ll find everything you need, including complimentary nappies and wipes, so you and your little one can enjoy the day without stress.

Baby2Body is the #1 app for pregnancy fitness and wellness, available on the App Store and Google Play Store. Baby2Body makes it easy to stay active and healthy at every stage of motherhood – offering personalized programs around fitness, nutrition, and emotional wellbeing for women who are trying to conceive, pregnant, and postpartum. Baby2Body also features exclusive access to Bella, the only AI wellness coach built for women, available to answer a woman’s most pressing questions, 24/7. Baby2Body has supported over 5 million women worldwide and been recognized as a leading app for women’s health by Healthline, Women’s Health, Apple Insider, Elle, and the Today Show.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

My Expert Midwife is a dedicated team of midwives helping individuals navigate the physical and emotional aspects of pregnancy, childbirth, recovery, and the journey of becoming a new parent. Their comprehensive support encompasses everything from addressing pregnancy-related challenges to newborn care.

Their in-house midwives craft each aspect of their offerings, spanning from their acclaimed natural skincare solutions to their evidence-based blogs, resources, and antenatal classes. With a focus on authenticity, every product addresses genuine issues identified by these experienced midwives during their care for expecting parents.

Emphasizing a holistic problem-solving approach, they provide a 360-degree solution for every product they introduce. Their offerings are complemented by a wealth of informative resources, including guides, checklists, blogs, e-books, and webinars.

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...