For more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development. As the UK’s No.1 nappy brand, we are dedicated to making babies’ world better by creating nappies and wipes designed for comfort, dryness, and skin protection. From newborn to toddler, Pampers combines expert care with innovative solutions to support families through every milestone. Because when your baby feels comfortable, you can enjoy more of those precious moments together.

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

Holle, a pioneer in biodynamic baby food since 1934, will showcase its award‑winning range of organic formulas, cereals, snacks and baby meals. As the world’s first Demeter‑certified baby food manufacturer, Holle is committed to a truly holistic approach – using sustainably sourced, biodynamic or organic ingredients and avoiding chemical processing agents, artificial additives, and refined sugars. With more than 90 years of expertise and a presence in over 50 countries, Holle continues to lead the way in creating nourishing, responsibly produced nutrition that supports healthy development from the very beginning. Visit our stand to explore gentle, nutrient‑rich products and discover why generations of families trust Holle for nature’s best.

Baby2Body is the #1 app for pregnancy fitness and wellness, available on the App Store and Google Play Store. Baby2Body makes it easy to stay active and healthy at every stage of motherhood – offering personalized programs around fitness, nutrition, and emotional wellbeing for women who are trying to conceive, pregnant, and postpartum. Baby2Body also features exclusive access to Bella, the only AI wellness coach built for women, available to answer a woman’s most pressing questions, 24/7. Baby2Body has supported over 5 million women worldwide and been recognized as a leading app for women’s health by Healthline, Women’s Health, Apple Insider, Elle, and the Today Show.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Dadvengers is a non profit company led by Nigel Clarke, a nationally recognised voice on fatherhood with lived experience and early years expertise. Typically dads haven't had much support when entering fatherhood. It's our mission to change that. This is why we support, inspire and champion dads at every stage of their parenting journey, helping them feel more confident, connected and supported.

We’re inviting expectant parents to discover our Expectant Fathers Course. Designed to support fathers from pregnancy through the early stages of parenthood. The course combines practical guidance, real conversations and peer support, helping dads feel more prepared, more confident and less alone. 

Whether you’re about to become a dad or you're already navigating early parenthood, come and speak to us to find out how we can support you. 

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Pregnant? New parent? We’ve got you.

Emma’s Diary is your go-to sidekick for bump, baby and beyond — packed with expert advice from midwives, GPs and health visitors, real-parent tips, and loads of support to help you feel confident at every stage.

Track your pregnancy and baby milestones with our free app, and get your hands on amazing freebies to try baby products before you buy.

We’re here to help you enjoy the ride, feel supported, and make the most of every moment.

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

Joolz is a stroller brand that prepares parents for the true realities of parenthood. To support parents, the community driven Joolz Parent Hideout offers resources, inspiration and a place for parents to connect and share their experiences. It’s all about promoting honest conversations – the highs, and the lows, from pre-baby and the newborn bubble, to toddler taming. 

Offering parental talks, tips, expert led blogs and product advice, the online Joolz Parent Hideout offers a helping hand, or just helps make parents feel seen and heard, and now the Parent Hideout is expanding to their first in-person event at The Baby Show! Providing offline support and building community, with expert panels and workshops, giving parents the answers, or even just an opportunity to talk through the most stressful issues they are experiencing. The Parent Hideout hopes to offer the support to parents when they need it the most, to help create the nurturing environment children need to thrive.

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.