Sponsors & Partners at Olympia London

The Baby Show Tommee Tippee Ticket pages

With thanks to our October 2023 Sponsors & Partners

LIDL - Headline Sponsor

Our headline sponsor, Lidl GB, is proud to offer all the essentials to help you and your baby through those early years. Their award-winning baby range, Lupilu, has the lot for tots including nappies, nutritious meals, snacks and purees for each stage of your babies weaning process – all for Lidl in price.

If you need to make a quick pit stop at the show, their Lupilu Baby Changing Area will be open to offer a clean and secure place for changing your baby or toddler. You’ll find everything you need, including complimentary nappies and wipes, so you and your little one can enjoy the day without stress.


Lidl GB Logo

Lamaze Toys – Buggy Testing Track Partner

”It’s time to play” at every stage of your baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Their range of toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favourite of parents, babies and experts for more than two decades. Test them first hand on the Buggy Testing Track.



Lamaze Logo - Sponsor of The Buggy Testing Track

The Motherkind Podcast - Podcast Partner

The Motherkind Podcast hosted by Motherkind founder and coach Zoe Blaskey, is on a mission to bring you some of the best well-being teachers in the world to help you find your calm, happy place in the madness of modern mum life. Each episode features a different teacher from the world of self-development and well-being or a mum on a path of self-enquiry. We cover everything from staying calm in a toddler meltdown, and dealing with anxiety, to self-care and simple tools to help you have a better day.


The Motherkind Podcast Logo

Nursery Today - Trade Partner

With more than 24 years of history behind it, Nursery Today is the UK's leading monthly nursery industry news and new product website and magazine.



Baby2Body - Partner

Baby2Body is the #1 app for pregnancy fitness and wellness, available on the App Store and Google Play Store. Baby2Body makes it easy to stay active and healthy at every stage of motherhood – offering personalized programs around fitness, nutrition, and emotional wellbeing for women who are trying to conceive, pregnant, and postpartum. Baby2Body also features exclusive access to Bella, the only AI wellness coach built for women, available to answer a woman’s most pressing questions, 24/7. Baby2Body has supported over 5 million women worldwide and been recognized as a leading app for women’s health by Healthline, Women’s Health, Apple Insider, Elle, and the Today Show.





Baby2Body Logo

Bounty - Partner

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.





Daisy First Aid - Partner

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.




Emma's Diary - Partner

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

Emma's Diary Logo

Joie - The Baby Show Café Sponsor

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.




Joie Logo

My Expert Midwife 

My Expert Midwife is a dedicated team of midwives helping individuals navigate the physical and emotional aspects of pregnancy, childbirth, recovery, and the journey of becoming a new parent. Their comprehensive support encompasses everything from addressing pregnancy-related challenges to newborn care.

Their in-house midwives craft each aspect of their offerings, spanning from their acclaimed natural skincare solutions to their evidence-based blogs, resources, and antenatal classes. With a focus on authenticity, every product addresses genuine issues identified by these experienced midwives during their care for expecting parents.

Emphasizing a holistic problem-solving approach, they provide a 360-degree solution for every product they introduce. Their offerings are complemented by a wealth of informative resources, including guides, checklists, blogs, e-books, and webinars.




About - New Version – My Expert Midwife

ParentStars - Partner

ParentStars is a one-stop agency and the UK's No.1 database of mum influencers. This, combined with a powerful platform + allied services, helps marketers crush influencer marketing in the parent space and provides everything from influencer discovery through to campaign reporting and beyond.

ParentStars Logo

Project Baby - Partner

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.


Seraphine - Partner

Supporting mums on their bump to baby journey, Seraphine is a British maternity brand loved by royals and celebrities alike. From everyday essentials to standout occasion wear, their high-quality, fashion-forward maternity and nursing clothes are designed to help mums-to-be stay true to their style and feel confident in their changing bodies: because every woman deserves to feel fantastic during – and after – her pregnancy.



Seraphine Maternity Logo



The Mum Club - Partner

Born out of a unique need for support throughout the monumental change that is motherhood. The Mum Club provides a community for women to meet, laugh, learn, discuss, and ultimately build supportive authentic relationships. Through local franchised events and an online experience The Mum Club offers unapologetically honest insights, exclusive member offers and discounts from carefully curated brand partners.

Founded in 2016 by Lauren Webber and Jessica Lawes, the pair came together with the mutual frustration that there is nothing out there that truly focuses on the women. Mum and baby groups are all very baby-centric and whilst these classes are necessary there is something missing in the market that puts the mothers needs first.





Obaby - Product Partner

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. The first tentative steps into the industry came with the launch of the first generation Atlas buggies. These were very well received although within a limited number of outlets to begin with. However, as the stroller became ever more established and Obaby’s reputation grew, more and more customers approached us and demanded our products and with this backing, support and confidence the brand expanded to become the Obaby that you know today.

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.


Amazon.co.uk: Obaby UK

Stokke®- Product Partner

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.


Tommee Tippee - Product Partner

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

Tommee Tippee Logo

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