Why Exhibit at The Baby Show Olympia London in 2024


Is the average number of visitors per show. 77% are pregnant (49% of these in 2nd trimester and 48% in 3rd trimester)


Is the average visitor spend at and post show. 94% of The Baby Shows visitors make a purchase

Statistics are from research independently conducted by Explori Media Ltd


Is the total visitor spend per show in 2021/2. 79% of all visitors have never visited a show before


Why be a part of the UK's largest pregnancy and parenting show?

1. Sell to a highly targeted audience of more than 80,000

2. Launch new products & gain primary feedback from customers/prospects 

3. Enhance your brand with dynamic face-to-face engagement 

4. Build and grow your client database through data capture 




Exhibitor Testimonials



22,331 visitors in 2022 at ExCeL London

Total visitor attendance in 2022 at ExCeL London

23,716 visitors in 2022 at NEC Birmingham

Total visitor attendance in 2022 at NEC Birmingham

23,224 visitors in 2022 at Olympia London

Total visitor attendance in 2022 at Olympia London


Access a new audience at every show

As 79% of our show visitors have never visited The Baby Show before, every event offers you a new opportunity to target a new audience.

We have four events in 2024

  • 1-3 March 2024 ExCeL London
  • 10-12 May 2024 NEC Birmingham
  • 7-9 June 2024 Manchester Central
  • 25-27 October 2024 Olympia London

Get in touch to discuss multi-show stand options and sponsorship opportunities.

Ben Myatt | Sales Manager



85,000+ visitors per year

79% of visitors have never visited the show before

78% of visitor are pregnant

45% of visitors are in their second trimester

50% of visitors are in their third trimester

£1,631k average spend at and post show per visitor

Over £37,659,790 visitor spend in total

95% of visitors make a purchase at the show

82% of visitors spend 4 -hours or more at the show


About us and each shows audience

About The Baby Show

Be a part of the UK’s largest and best-loved pregnancy, baby and parenting events. 

Helping new and expectant parents find everything they need for their growing family since 2002, The Baby Show is the UK’s largest and best-loved pregnancy, baby and parenting event.

Visitors were ready to shop for everything pregnancy, parenting, and baby. They welcomed the opportunity to speak face-to-face to over 350 brands including younger brands in the New Kids on the Block, learned from demos, explored, compared, and tried new innovations.

Next shows

  • 12-14 May 2023 NEC Birmingham
  • 20-22 October 2023 Olympia London
  • 1-3 March 2024 ExCeL London
  • 7-9 June 2024 Manchester Central

The 2022 Audience Breakdown

ExCeL London

  • £1,372 average spend at and post-show per visitor
  • 33 Average profile age
  • 80% of visitors were pregnant, of these 71% were first-time parents

NEC Birmingham

  • £1,923k average spend at and post-show per visitor
  • 33 Average profile age
  • 77% of visitors were pregnant, of these 79% were first-time parents

Olympia London

  • £1,622.82 average spend at and post-show per visitor
  • 34 years average profile
  • 77% of visitors were pregnant, of these 79% were first-time parents

* Please note Manchester Central is new for 2023

Unrivalled Marketing Campaigns

Be part of a multi-channelled targeted marketing campaign that
reaches around 19.5 million consumer touchpoints across each of our successful shows.

Our targeted marketing campaign is communicated through;
Featured within the exhibitors section of the bespoke show

  • Email campaigns and newsletters
  • Organic social media posts across all platforms
  • Increased investment in heavyweight targeted paid digital social
  • media, PPC and remarketing advertising campaigns
  • Show launch release distributed to both National and local press
  • Third party/venue newsletters, social, website, app and
  • competitions
  • Pre-event collaborations with parenting Influencer’s, Blogger’s
  • and Celebrities
  • Bespoke ticket offer and complimentary tickets for competitions
  • and giveaways

Bespoke marketing packages can be tailored upon your request, contact the Baby Show Marketing team:

Visitor Testimonials



Sponsorship Opportunities

The Baby Show builds bespoke partnerships with brands to best achieve their goals.

From competitions, product sampling, data capture and sponsoring features to best drive brand awareness.


Frequently asked questions

Exhibiting FAQs For All Show


Q. What are marketing opportunities available to me at The Baby Show?

A. If you would like to take part in our marketing activities pre-show and onsite, please view the full advertising rate card here: Advertising rates link.

Once you have confirmed the advertising  opportunity you are most interested in, please contact the marketing team at Marketing@thebabyshow.co.uk



Q. What is included in my stand cost?

A. The Baby Show team offers a wide range of options from Shell Scheme to bespoke sponsorship packages. For more information, please see the sales brochure here.



Q. What is the best way to get in touch with the team?

A. Please contact the relevant team member on the details listed below:



Q. I’d like to include my products in the VIP/or goodie bags, what are your requirements?

A. Please contact the marketing@thebabyshow.co.uk



Q. I am having trouble logging into my E-Zone?

A. If you are having trouble logging into your E-Zone, please email marketing@thebabyshow.co.uk to assist you.


Exhibiting FAQs For Olympia London 20-22 October 2023


Q: Where are the wheelchair-accessible toilets located?

A: Male and female wheelchair-accessible toilets are provided throughout the venue. Please ask a member of the security staff if you are unable to locate these.



Q: What parking facilities are available for Blue Badge holders?

A: There are a limited number of disabled parking bays available in the venue car park for blue badge holders. These are allocated upon a first come first serve basis, however, it is best to pre-book a space online in advance.



Q. What time would I need to arrive at the show to build and decorate my stand?

Wednesday 18th October 2023 0800hrs - 1800hrs Space Only Thursday 19th October 2023 0800hrs - 2000hrs All Stand Types



Q. What time do I need to clear out my stand?

Sunday 22nd October 2023 1730hrs - 2200hrs Space Only Monday 23rd October 2023 0800hrs - 1600hrs Space Only




Q. Is there any parking at the venue? If so do I need an access pass?

For more information see the Olympia London website.


Other exhibitors

Brands at The Baby Show

Our exhibitors vary from small boutiques to online stores and those not on the high street, as well as all the top well-known brands you would expect. See some of the brands we typically have on show.



Exhibitor Enquiry Form

For more information on visitors, exhibiting costs and availability, please complete the form below and we'll be in touch soon.


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