Is the average number of visitors per show. 77% are pregnant (49% of these in 2nd trimester and 48% in 3rd trimester)
23,090
£1,631
Is the average visitor spend at and post show. 94% of The Baby Shows visitors make a purchase
Statistics are from research independently conducted by Explori Media Ltd
Stand Options and Sponsorship Opportunities
Ben Myatt | Sales Manager
Why be a part of the UK's largest pregnancy and parenting show?
1. Sell to a highly targeted audience of more than 80,000
2. Launch new products & gain primary feedback from customers/prospects
3. Enhance your brand with dynamic face-to-face engagement
4. Build and grow your client database through data capture
Exhibitor Testimonials
"I have chosen The Baby Show as the first place to launch my interactive flashcards for birth. For me, this has really opened up to new people that maybe I wouldn’t have reached online"
"We are the UK’s leading parenting review site, and we’re nothing without all the feedback we get from parents as well as our reviewers so, just the place to be is The Baby Show"
"We love attending the Baby Shows so we can put our Brand in front of parents and parents to-be as we love receiving their feedback and being able to directly talk about our product USPs
"This is my first Baby show. It’s going so well. Yesterday was amazing. I met some retailers, some buyers, some journalists as well as having amazing sales. I’d recommend the baby show completely to all small brands trying to get their name out there. Brand awareness. Just incredible and I can see that my online traffic even from yesterday has picked up just today from people going home and googling the brand."
“The show at London Olympia is really important for us from a branding perspective. Opportunity to meet. The Baby Show Olympia far exceeded expectation. We had a record show”.
"We come to Olympia London because it is such a busy show and we get feedback from so many people from so many different areas."
“We chose Olympia London “we know how important it is to be here to talk to parents and spread the brand awareness throughout the UK. Olympia London has been the best show we have attended so far, we were sold out in our first day and we had to rush in loads more inventory the next day, so it’s going wonderfully”
“Meeting people, sales, seeing so many other brands here – definitely recommend it. It’s so important to us.”
4 SHOWS IN 2023 - 4 OPPORTUNITIES
Access a new audience at every show
As 79% of our show visitors have never visited The Baby Show before, every event offers you a new opportunity to target a new audience.
We have four events in 2024
- 1-3 March 2024 ExCeL London
- 10-12 May 2024 NEC Birmingham
- 7-9 June 2024 Manchester Central
- 25-27 October 2024 Olympia London
Get in touch to discuss multi-show stand options and sponsorship opportunities.
Ben Myatt | Sales Manager
85,000+ visitors per year
79% of visitors have never visited the show before
78% of visitor are pregnant
45% of visitors are in their second trimester
50% of visitors are in their third trimester
£1,631k average spend at and post show per visitor
Over £37,659,790 visitor spend in total
95% of visitors make a purchase at the show
82% of visitors spend 4 -hours or more at the show
THE UK’S NUMBER 1 CONSUMER BABY SHOW
About us and each shows audience
About The Baby Show
Be a part of the UK’s largest and best-loved pregnancy, baby and parenting events.
Helping new and expectant parents find everything they need for their growing family since 2002, The Baby Show is the UK’s largest and best-loved pregnancy, baby and parenting event.
Visitors were ready to shop for everything pregnancy, parenting, and baby. They welcomed the opportunity to speak face-to-face to over 350 brands including younger brands in the New Kids on the Block, learned from demos, explored, compared, and tried new innovations.
Next shows
- 12-14 May 2023 NEC Birmingham
- 20-22 October 2023 Olympia London
- 1-3 March 2024 ExCeL London
- 7-9 June 2024 Manchester Central
The 2022 Audience Breakdown
ExCeL London
- £1,372 average spend at and post-show per visitor
- 33 Average profile age
- 80% of visitors were pregnant, of these 71% were first-time parents
NEC Birmingham
- £1,923k average spend at and post-show per visitor
- 33 Average profile age
- 77% of visitors were pregnant, of these 79% were first-time parents
Olympia London
- £1,622.82 average spend at and post-show per visitor
- 34 years average profile
- 77% of visitors were pregnant, of these 79% were first-time parents
* Please note Manchester Central is new for 2023
Unrivalled Marketing Campaigns
Be part of a multi-channelled targeted marketing campaign that
reaches around 19.5 million consumer touchpoints across each of our successful shows.
Our targeted marketing campaign is communicated through;
Featured within the exhibitors section of the bespoke show
website
- Email campaigns and newsletters
- Organic social media posts across all platforms
- Increased investment in heavyweight targeted paid digital social
- media, PPC and remarketing advertising campaigns
- Show launch release distributed to both National and local press
- Third party/venue newsletters, social, website, app and
- competitions
- Pre-event collaborations with parenting Influencer’s, Blogger’s
- and Celebrities
- Bespoke ticket offer and complimentary tickets for competitions
- and giveaways
Bespoke marketing packages can be tailored upon your request, contact the Baby Show Marketing team:
Visitor Testimonials
We bought all the essentials we needed today at a discounted price
"It was also so beneficial to have the experts there to really talk to us through each of the products and how they work which made it really easy for us to decide on which brands we wanted to purchase."
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Great to see all the products in one place and give them a test go
"Very informative, great to see all the products in one place and give them a test go. Nice and easy venue to get to. Had a great time."
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Very helpful, particularly for first time mums
"A good experience. Particularly for first time mums to be able to get ideas and advice as well to buy products… very helpful!"
A good way to find what you need (and didn’t know you needed)
"A good way to find what you need (and didn’t know you needed) at good prices with everything under one roof."
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Lots of items that I haven’t seen before and new to the market
"A great day out. Lots of items that I haven’t seen before and new to the market. Was able to practice with my buggy brand and the assault course which was a fab idea. Lots going on."
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Helping you make the right purchase and give you personalised advice
"Well prepared and laid out event with fantastic email communication. Lots of brands under one roof with a common theme of helping you make the right purchase and give you personalised advice."
Sponsorship Opportunities
The Baby Show builds bespoke partnerships with brands to best achieve their goals.
From competitions, product sampling, data capture and sponsoring features to best drive brand awareness.
Contact Ben Myatt To Discuss Sponsorship
GOT A QUESTION?
Frequently asked questions
Exhibiting FAQs For All Show
Q. What are marketing opportunities available to me at The Baby Show?
A. If you would like to take part in our marketing activities pre-show and onsite, please view the full advertising rate card here: Advertising rates link.
Once you have confirmed the advertising opportunity you are most interested in, please contact the marketing team at Marketing@thebabyshow.co.uk
Q. What is included in my stand cost?
A. The Baby Show team offers a wide range of options from Shell Scheme to bespoke sponsorship packages. For more information, please see the sales brochure here.
Q. What is the best way to get in touch with the team?
A. Please contact the relevant team member on the details listed below:
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Marketing - For marketing opportunities and promoting your presence at the show, complimentary tickets, competitions, and images, please contact: Marketing@thebabyshow.co.uk
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PR - The Baby Show with Lidl GB is proud to partner with 4Media group as our dedicated PR company for all our 2023 shows. Please contact Kat.adams@4mediagroup.com for more information.
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Sales - For queries about your stand size/position, stand design or product vetting, please contact: sales@thebabyshow.co.uk
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Operations - For queries about the exhibitor manual, stand to build, set up and break down, please contact ops@thebabyshow.co.uk
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Accounts - For queries about your stand invoice, please contact Conny.Seglah@clarionevents.com or accounts.receivable@clarionevents.com
Q. I’d like to include my products in the VIP/or goodie bags, what are your requirements?
A. Please contact the marketing@thebabyshow.co.uk
Q. I am having trouble logging into my E-Zone?
A. If you are having trouble logging into your E-Zone, please email marketing@thebabyshow.co.uk to assist you.
Exhibiting FAQs For Olympia London 20-22 October 2023
Q: Where are the wheelchair-accessible toilets located?
A: Male and female wheelchair-accessible toilets are provided throughout the venue. Please ask a member of the security staff if you are unable to locate these.
Q: What parking facilities are available for Blue Badge holders?
A: There are a limited number of disabled parking bays available in the venue car park for blue badge holders. These are allocated upon a first come first serve basis, however, it is best to pre-book a space online in advance.
Q. What time would I need to arrive at the show to build and decorate my stand?
Wednesday 18th October 2023 0800hrs - 1800hrs Space Only Thursday 19th October 2023 0800hrs - 2000hrs All Stand Types
Q. What time do I need to clear out my stand?
Sunday 22nd October 2023 1730hrs - 2200hrs Space Only Monday 23rd October 2023 0800hrs - 1600hrs Space Only
Q. Is there any parking at the venue? If so do I need an access pass?
For more information see the Olympia London website.
Other exhibitors
Brands at The Baby Show
Our exhibitors vary from small boutiques to online stores and those not on the high street, as well as all the top well-known brands you would expect. See some of the brands we typically have on show.){kind=logo}
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Exhibitor Enquiry Form
For more information on visitors, exhibiting costs and availability, please complete the form below and we'll be in touch soon.
