Products On Show at Olympia, London

Try, compare and buy a huge range of baby products!

 

With so many baby and newborn products available, where can you see, try, and choose the right ones for you and your baby while enjoying the best prices? The answer is The Baby Show Olympia, London. 

1,000's of baby products will be on show at Olympia, London, from buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings. To accessories, art & photography, bathing, changing, clothes, food, furniture, nursery furnishing, gifts, organic, safety, skincare, sleep, technology, toys, and more. See our featured ranges

 

 

 

Featured Product Ranges

BUGGIES, PRAMS & STROLLERS

One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.

SEE BUGGIES ON SHOW

CAR SEATS AND ACCESSORIES

Few baby products are more complicated and important to get right than the car seat.

SEE CAR SEATS ON SHOW

BABY CARRIERS AND SLINGS

There are many types of baby carriers and narrowing down the right one can be difficult.

SEE CARRIERS ON SHOW

MATERNITY CLOTHES

Elevate your maternity wardrobe with our carefully curated selection of maternity clothes, such as maternity leggings and maternity bra. 

SEE MATERNITY CLOTHES BRANDS

Exhibitors & Brands

See some of the exciting brands who will be joining us at Olympia, London in October 2026

SEE ALL BRANDS

Frequently asked questions

A. At Olympia London 23-25 October 2026 there will be 1000s of maternity, newborn, and baby products on show:

A. There are three main reasons:

  • Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.

  • Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.

  • One-Stop-Shop – many visitors to The Baby Show simply turn up with a long shopping list, so they can get most of what they need in one visit, which can be a lot quicker than buying everything individually online. 

A. At the show you will find numerous Baby Show exclusive offers:

  • All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.

A. Yes!

  • You have exactly the same consumer rights under the ‘Consumer Rights Act 2015’ as you had purchased an item online or at a physical shop.
£17* Early-Bird Tickets 

£17* Early-Bird Tickets 

For a limited time only, save £11 on-the-door (over 35% off) when you book your Early-Bird tickets by 23:59 on 31st August.

Book Tickets

*Ticket Price includes a £2 transaction fee, applied per order.

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