The Baby Show Loves: Sustainable Products & Brands

Baby Show Loves

The Baby Show Loves: Sustainable Products & Brands

The Baby Show Loves: Sustainable Products & Brands

At The Baby Show, we are proud to be a platform for sustainable baby products hitting the market, highlighting that you can focus on both your baby's health and the well-being of the planet. We have hand-picked a selection of eco-friendly choices for new and expectant parents, that will be available at The Baby Show with Lidl GB, ExCeL London, from 1st March to 3rd March 2024.

Alora Baby (Stand K62)

The Baby Show - Alora Baby

New to ExCeL London, Alora’s sustainable bedside cribs, which are radically kinder for the environment, and radically better for you and your new baby. Made in the UK, the Alora Bedside Crib is part of a unique circular ecosystem where over 90% of the materials used are fully remanufactured from previous bedside cribs - powered by Alora’s guaranteed buyback scheme. The result is a true win-win: a completely new premium bedside crib made from organic materials, with a 76% smaller carbon footprint, at an affordable price point.





Bloomsbury Mill (Stand D58)

Bloomsbury MillThe Winner of our Win a Stand competition, with Nursery Today, Bloomsbury Mill will be debuting at ExCeL London with their organic baby collection. Crafted with the purest GOTS certified organic cotton, this collection boasts a delightful array of muslins, blankets, and baby sleep bags, promising unparalleled comfort for precious bundles of joy. Alongside this organic collection, Bloomsbury Mill proudly presents their award-winning toddler nap mats, a perfect blend of convenience and comfort for on-the-go napping.






Bundlee (Stand B41)

Bundlee- The Baby ShowBundlee is a sustainable subscription for modern parents. With babies outgrowing 7 clothing sizes in just 2 years, Bundlee provides a sustainable solution to the ultimate fast fashion. Rent a set of kinder clothes and simply swap as your little one grows. Customers can rent from cult brands including Patagonia, Mori and Mini Rodini, as well as Bundlee Originals, modern classic made from oeko-tex cotton, and available at a lower price to designer brands. Your premium clothes set will be curated especially for your baby to ensure you have all the essentials they need, saving space, saving money and helping save the planet. 






Eco Rascals (Stand F25)

eco rascal bamboo

These super cute weaning sets comprising a plate, bowl and cup are made from bamboo - a natural material, organic, recyclable, biodegradable, grown and harvested without the use of pesticides. The silicone elements are FDA-approved 100% silicone, free of plastic, BPA, PVC, lead and phthalates. All packaging is made from recycled card. 







Joie (The Baby Show Café) 

Joie Cycle Collection

The Cycle Collection uses the same metal components as other Joie products, so you can rest assured they are just as safe and long-lasting, but the fabric is made from recycled water bottles. As well as helping to reduce plastic waste, these materials also use fewer resources during production than virgin materials do – and there is no compromise on quality. 

Joie is taking this discarded plastic debris flowing into the oceans every year, shredding it into flakes which are then melted and spun into super soft thread which are then knitted into a high-quality durable fabric that’s comfortable and safe for baby. 

The cycle range will consist of the Joie versatrax™, mytrax™ pro, i-Snug™ 2, i-Spin 360™, i-Trillo™ and ramble™ XL.







Lidl GB (Stand R31)

Lidl Lupilu Wipes

Made from 100% biodegradable plant fibres, Lupilu biodegradable baby wipes are hypoallergenic, pH neutral and free from fragrance and alcohol. Formulated with naturally derived ingredients, including aloe vera, they are mild and gentle on sensitive newborn skin! The packaging is 100% recyclable too!







MAM (Stand J40)

MAM Pure Original Soother

MAM’s first carbon-neutral soother made from bio-renewable materials is ground-breaking and a first in the UK. The soother button, shield and steriliser box are all made from ISCC PLUS certified Circular PP, which guarantees the safety and superior product quality you would expect from a MAM product, whilst being kinder to the environment, including SkinSoft™ Silicone teat which is easily accepted by 94%* of babies, and the flat, symmetrical shape designed in association with dentists to support healthy dental development. Packed in a handy self-sterilising box, these soothers can be sterilised in just 3 minutes in the microwave. Most of the carbon emissions in a soother’s product lifecycle occur when cleaning and sterilising a soother at home. Sterilising the soother in the MAM steriliser box with a microwave saves up to 77% of CO2 emissions compared to other sterilising methods (e.g., cooking on stove top). 





Mama Bamboo (Stand E51) 

Mama Bamboo

Mama Bamboo was the first European nappy company to be B-Corp certified and they have been named "Best for the World" due to our high environmental credentials. Eight million plastic nappies and 30 million plastic wet wipes are used every DAY in the UK. Not only is this a huge pollution issue, but these products are not good for our babies’ delicate skin. Mama Bamboo provides a sustainable, high performing and convenient alternative. Using bamboo, they’ve found the most natural, luxuriously soft, antibacterial, breathable solution which helps control nappy rash, AND is kinder to Mama Earth. 






Milton (Stand I48)

Milton -The Baby Show

Did you know that lots of Milton's hygiene products are certified as green? This includes Milton Antibacterial Surface Wipes, Milton Antibacterial Surface Spray and Milton Antibacterial Hand Sanitiser. Their Baby Bottle Cleaner uses 100% plant-based cleaning agents and is 100% biodegradable and their Antibacterial Hand Gel uses 100% plant-based active ingredients from sustainable agricultural raw material (beetroot certified GMO-free).







Or Collective (Stand I38) 

Or collective - The Baby Show with Lidl GB

OR Collective is a circular business ensuring that there is no waste. All their products are sourced from brands that have an individual sustainability mission as well as strong design ethos and we ensure that the products are circulated and used between families with none of the stress of buying and re-selling. when products reach the end of their rental life they are re-sold, recycled into new fabric or donated (minimum of 10%). 






Sproot Baby  (Stand I41) 

Sproot Baby

Wear, send back, reward and upcycle are all a crucial part in how Sproot Baby help parents and the planet to be more sustainable. Sproot Baby's establishment of a circular business model for their products is remarkably transparent and valuable for those who may not be well-versed in sustainability practices. Coupled with their affordability and swift delivery of high-quality baby clothing made from 100% Organic GOTS Cotton, Sproot Baby emerges as the ideal choice for everyday baby essentials. 







The Nappy Den (Stand I21) 

The Nappy Den

Using reusable nappies can significantly reduce waste and our carbon footprint, as disposable nappies take hundreds of years to decompose and require a lot of energy and resources to produce. The DEFRA report found that disposable nappies generate up to 40% more carbon dioxide and use up to 90% more water than reusable nappies. The Nappy Den offers modern cloth nappies made from sustainable materials, helping parents save money and care for their baby's skin. They provide advice on fit, care, and making the most of cloth nappies. Switching to reusable nappies is a simple way to positively impact the environment and consider our choices as consumers. 






The Washable Nappy Company (Stand B48) 

The Washable Nappy Company

Reusable nappies have come a long way since the days of terries nappies. These days, reusables are available for every budget in a huge range of designs, available from birth to potty. The Washable Nappy Company stocks award-winning brands including Bambino Mio, Bumgenius and Little Lamb. 









Book your tickets now to see these incredible brands at ExCeL London, from Friday 1st to Sunday 3rd March.



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