Seraphine – the maternity and nursingwear brand that’s designed for mums, by mums – has today announced the launch of its CARIPOD™, an innovative baby carrier with a unique patent-pending design.

Set to disrupt the baby carrier market, Seraphine’s CARIPOD™ addresses the challenges faced by many parents when using baby carriers, such as complicated loading, poor back support or simply the lack of height/size inclusivity.

Since its conception in March 2020, Seraphine’s design team has meticulously trialled its CARIPOD™ and the end result is a pioneering baby carrier that fits seamlessly into an active lifestyle, redefining baby carrying through convenience, accessibility, comfort, support and style.

Speaking about the CARIPOD™, Chief Creative Officer, Chelsey Oliver, said: “As a brand whose objective is to help parents through their journey, we felt there was an opportunity to create a baby carrier that overcomes the functional issues of what’s currently available on the baby carrier market.

“The CARIPOD™ simplifies baby carrying with effortless in-and-out front-loading access, supporting mums and dads in early parenthood with a carrier that can be worn by people of all heights and sizes, and at an accessible price point, too.”

Designed with simplicity in mind, the CARIPOD™ is an easy-to-wear and straightforward option for parents who find themselves overwhelmed by the intricate fastenings of current-market
baby carriers.

“Our market research found that parents were reluctant to commit
to baby carrying due to overly complicated fastenings,” explains
Chelsey. “Many parents aren’t confident using baby-carriers
without the help of another set of hands, so it was crucial for
us to design a carrier that instils confidence in new parents
with its ease of wear when operated alone.”

Carriers start from £169 and Baby Show attendees will receive and exclusive 20% off.

Key features of Seraphine’s CARIPOD™:

• Breastfeeding and baby change friendly: with its two-piece design , there’s no need to remove the whole carrier to get your baby in and out: simply detach the POD from the back support
• An ergonomically designed back harness for parents, and a removable adjustable POD for baby
• Easy to put on and easy to adjust with numbered strap settings for ease between wearers of different sizes
• Step-by-step ‘how to use’ page accessed by a QR code on both parts of the carrier, making instructions accessible, wherever you are
• A streamlined harness that fits discreetly under outerwear, ready to connect to the POD as needed
• Superior support for the whole of your baby-carrying journey, from full-term newborn to toddler (7lbs-33lbs)
• UK size range, 6-26
• Height range, from 4’11” to 6’6”

When not in use, the CARIPOD™ can be stored compactly and is machine washable.