Seraphine – the maternity and nursingwear brand that’s designed for mums, by mums – has today announced the launch of its CARIPOD™, an innovative baby carrier with a unique patent-pending design.

Set to disrupt the baby carrier market, Seraphine’s CARIPOD™ addresses the challenges faced by many parents when using baby carriers, such as complicated loading, poor back support or simply the lack of height/size inclusivity.

Since its conception in March 2020, Seraphine’s design team has meticulously trialled its CARIPOD™ and the end result is a pioneering baby carrier that fits seamlessly into an active lifestyle, redefining baby carrying through convenience, accessibility, comfort, support and style.

Speaking about the CARIPOD™, Chief Creative Officer, Chelsey Oliver, said: “As a brand whose objective is to help parents through their journey, we felt there was an opportunity to create a baby carrier that overcomes the functional issues of what’s currently available on the baby carrier market.

“The CARIPOD™ simplifies baby carrying with effortless in-and-out front-loading access, supporting mums and dads in early parenthood with a carrier that can be worn by people of all heights and sizes, and at an accessible price point, too.”

Designed with simplicity in mind, the CARIPOD™ is an easy-to-wear and straightforward option for parents who find themselves overwhelmed by the intricate fastenings of current-market
baby carriers.

“Our market research found that parents were reluctant to commit
to baby carrying due to overly complicated fastenings,” explains
Chelsey. “Many parents aren’t confident using baby-carriers
without the help of another set of hands, so it was crucial for
us to design a carrier that instils confidence in new parents
with its ease of wear when operated alone.”

The CARIPOD™ baby carrier is available in various colourways,
prints and fabrics, and the complete range will be released
in two drops, including canvas (black, navy, animal print and
geo print – launched 19 February 2024 in the UK and ROW,
and on the 11 March 2024 for the US), plus bouclé
(biscuit, black), corduroy (navy, apricot), and grey marl
jersey and olive scuba options to be launched at the end
of April 2024 for all markets.

Carriers start from £169.

Key features of Seraphine’s CARIPOD™:

• Breastfeeding and baby change friendly: with its two-piece design , there’s no need to remove the whole carrier to get your baby in and out: simply detach the POD from the back support
• An ergonomically designed back harness for parents, and a removable adjustable POD for baby
• Easy to put on and easy to adjust with numbered strap settings for ease between wearers of different sizes
• Step-by-step ‘how to use’ page accessed by a QR code on both parts of the carrier, making instructions accessible, wherever you are
• A streamlined harness that fits discreetly under outerwear, ready to connect to the POD as needed
• Superior support for the whole of your baby-carrying journey, from full-term newborn to toddler (7lbs-33lbs)
• UK size range, 6-26
• Height range, from 4’11” to 6’6”

When not in use, the CARIPOD™ can be stored compactly and is machine washable.
The CARIPOD™ is available from February 2024, exclusively at seraphine.com.

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For more information, images and samples, please contact Seraphine’s PR agency at seraphine@b-theagency.com.

Notes to Editors

About Seraphine
Designed for mums, by mums.
At Seraphine, we focus on empowering women to feel confident in their changing bodies, ensuring all pieces we design provide longevity through adaptability and functionality. We’re firm believers that the right wardrobe can play a huge part in a woman’s smooth journey into motherhood, working from bump to baby and beyond.

Pregnancy brings all kinds of surprises, and Seraphine helps women through it all. Founded in 2002, we’re led by CEO, David N. Williams and Chief Creative Officer, Chelsey Oliver, a mother of four who’s been designing maternity and nursingwear for over 15 years.

Our products aren’t just fashion-forward: they’re clever, too. We invest in innovation and we’re proud of our technical expertise, designing a range of products for key pregnancy milestones, ensuring there’s something for every mum or mum-to-be for each trimester and every occasion.