SKN TO SKN is taking the guesswork out of pregnancy-safe skincare.

INTRODUCING THE FIRST EXPERT-LED SKINCARE BRAND

FORMULATED SPECIFICALLY FOR WOMEN WHO ARE TRYING TO

CONCEIVE, PREGNANT, BREASTFEEDING AND POSTPARTUM.

FOUNDED BY A MUM OF TWO WHO LEFT HER JOB IN THE MUSIC

INDUSTRY TO CREATE A SKINCARE BRAND SHE WISHED EXISTED

WHEN SHE WAS PREGNANT.

Designed by Dermatologists, Approved by GPs and Trusted by Mums.

Meet SKN TO SKN, the first clinically proven skincare brand created specifically for

all stages of motherhood, from trying to conceive (TTC), through pregnancy,

breastfeeding, and postpartum. Designed in collaboration with dermatologists and

women’s health GPs, SKN TO SKN offers expert-led skincare that takes the

guesswork out of safe and efficacious solutions for hormonally sensitive skin.

Founded by former music industry executive Sara Stokes, the brand was born

from personal experience. During her first pregnancy, Stokes faced a confusing

lack of guidance on skincare safety, with vague labels, contradictory advice, and

unclear restrictions on widely used ingredients like retinol, salicylic acid and

chemical sunscreens.Balancing Act

Gel-to-Oil Cleanser

Glow & Go Daily

Moisturiser

Mineral SPF30

(2 shades)

Sleep Cheat

Night Cream

Multi-Tasking

Face Serum

“I started this brand from my own

frustrations around the lack of suitable and

effective skincare I could safely use during

pregnancy,

” says Stokes.

“The lack of

education around pregnancy-safe skincare

lit a fire in me. I went into 30+ beauty stores

and no one could give me a straight answer,

every label said ‘check with a doctor’ but

even GPs aren’t trained in cosmetic

ingredients. That’s when I knew something

had to change.

”

Collaborating with dermatologists, GP’s,

cosmetic chemists and women’s health

professionals, Stokes built a category-first

brand that removes harmful ingredients

while actively targeting hormonal skin concerns like acne, sensitivity, pigmentation

and dryness. SKN TO SKN will launch with 4 multi use products that target the

most common skin concerns for women.When Stokes brought SKN TO SKN to market, Boots immediately recognised the

power of the brand’s mission, placing an order before the brand was in production and

backing the brand with a national rollout across 183 stores in the UK and Ireland.

Bridget March, Mother of three and Beauty Editor at Harpers Bazaar, stated:

“Not only is SKN TO SKN a clever concept – satisfying a true gap in the market – but the

products are well executed, with thoughtful formulas that are elegant and efficacious.

No doubt pregnancy-safe skincare is a category to watch, and Skn to Skn are leaders in

the space – producing products that work for the unique and multifaceted needs of new

mothers.

”

All products are 100% free from retinol, unnecessarily high levels of harsh acids and

commonly restricted ingredients during pregnancy. Instead, they feature clinically

backed actives proven to be safe and effective throughout the maternal journey.

“SKN TO SKN is a unique skincare line that’s been formulated with care (and love) with

products that are perfect when tackling every day hormonal changes when it comes to

being pregnant. What I love most is that the products are fragrance free yet results

driven with amazing thought-out active ingredients. I’ve worked in the beauty industry for

13 years and having recently had a baby - this skincare brand is a very exciting new

concept - one which our industry needs.

”

- Emma Bardon, Deputy General Manager, Professional Beauty and mother of two

including a newborn.Clinically Proven, User Approved

Each SKN to SKN formula undergoes rigorous testing to ensure the highest

standards of safety and effectiveness:

Two independent toxicology reports to prove its safe for pregnant women

Non-comedogenic and sensitivity patch testing

SPF efficacy tested across UVA, UVB, and Blue Light

Clinical trials conducted exclusively on women

Consumer trials on 50 pregnant women

SKN to SKN was brought to life with the expertise of a world-class Medical

Advisory Board. Collaborating closely with this esteemed team, the brand ensured

that every formula was tailored for the unique needs of women’s skin before,

during, and after pregnancy. This doctor-led approach guarantees that every

ingredient serves a specific purpose and is safe for both mother and baby

throughout their entire journey.

Meet the Board

Professor Caitriona Ryan

Consultant Dermatologist, Clinical

Professor at University College

Dublin, Co-founder, Institute of

Dermatologists Dublin.

Dr. Raj Arora

Women’s Health GP and Founder

of The Face Bible.SKN TO SKN proves that safety and performance no longer have to be a trade-

off.

Rooted in education, built with integrity and backed by science, this brand is

redefining skincare for motherhood.

LAUNCH DATES

June 10 – Launching exclusively on skntoskn.com

July 4 – Available on boots.com

July 7 – In Boots stores nationwide

September - Available at For The Creators

September - Available at The Skin Nerd

For press enquiries, samples or interviews, please contact:

hello@skntoskn.com