This is BabyUp®, an innovative product which holds babies in a natural position, as comfortable as parent’s arms.

It can gently rock your baby and play your heartbeat or a sweet lullaby, thanks to the small Bluetooth speakers inside BabyUp.

It keeps your baby in the ideal position to aid digestion after a feed preventing stomach contents from coming back up.

Your arms are best but when you cannot hold your baby up, BabyUp® will do this for you.

BabyUp® also transforms into a comfortable high chair, suitable for children up to 2 years of age.

It’s foldable, so you can take it wherever you go, and it fits easily in the trunk of your car.

Your baby (and you!) will be more rested, happy and healthy.