The NEC Birmingham welcomes The Baby Show with Lidl GB for another fantastic year πŸ‘ΆπŸ»

Show News

06 Mar 2024

The NEC Birmingham welcomes The Baby Show with Lidl GB for another fantastic year πŸ‘ΆπŸ»

The NEC Birmingham welcomes The Baby Show with Lidl GB for another fantastic year πŸ‘ΆπŸ»

The UK’s best-loved pregnancy, baby and parenting event, The Baby Show with Lidl GB, is back with a bang this Spring at the NEC in Birmingham from 10th-12th May. Attracting tens of thousands of attendees each year, this is the ultimate event for new and expectant parents to browse popular baby brands and listen to parenting experts.


The NEC will be filled with household names, offering incredible discounts and the newest stock, from the likes of iCandy, Tommee Tippee, MAM, Tutti Bambini, Joie, Nuna, Obaby, Venicci, Childs Farm Inglesina, Foldimats, Start-Rite, and more. This is the one-stop shop to compare, try and buy from a multitude of the nation’s favourite parenting brands, as well as small and emerging businesses. Exhibitors will have some fantastic offers on display, allowing consumers to purchase items at a discounted rate with the help of expert advice to make informed choices.  The New Kids on the Block feature will be returning, giving start-ups and emerging businesses the opportunity to showcase their brand new and exciting boutique brands first-hand, such as Nature’s Divine, Bubble Tots, The Cosy Baby, Priya & Peanut, Pearhead, Ubbi, Always With Love and Cocoon Baby.


Other exciting areas at the event include the Buggy Testing Track, where different strollers can be tested on a range of terrains where the show’s friendly team will be on hand with a wealth of knowledge to give expert advice on the best pram for parents to be. Additionally, the show makes it as easy as possible to shop with your little one, with the Lidl Lupilu Baby Feeding Café offering free baby food and the use of bottle warmers and microwaves as well as an area for mothers who prefer to breastfeed in private. You can also grab something light to eat from the Baby Show Café with Joie.


Mallory Reynolds-Trout, Show Manager at The Baby Show with Lidl GB says: “The Baby Show with Lidl GB in Birmingham is always a huge success, with the NEC being able to hold such a large capacity with visitors coming from across the UK to shop for the multitude of products on offer for parents and parents to be. We are proud to be able to offer great discounts, especially in the current cost of living crisis, particularly from household name brands. The Live Talks Stage will be as impressive as ever, giving expert advice on all things maternity, baby and parenting, and celebrities and influencers sharing their essential tips and funny parenting stories. We can’t wait!”


The ever-growing list of expert speakers taking to the Live Talks Stage includes Jenni Dunman from Daisy First Aid, Robert Titzer, Infant Researcher at The Infant Learning Company and Lucy Shrimpton, Founder of The Sleep Nanny®. The complimentary talks will be on throughout the show across all three days, allowing parents to sit down and relax whilst learning more about their little one. They’ll be able to soak up useful tips and tricks on various topics such as breastfeeding, birth, sleep, weaning, child development, being a dad – and we’ll have some amazing celebrities ready to share their top tips and stories, making you even more excited about your parenting journey.


Tickets are £26pp on-the-door but there are great Baby Show Subscriber Ticket Offers running up until the show including their amazing Goody Bag Offer – 2 Adult Tickets & a goody bag for only £40*, saving you over 30% on the door.


Visitors can also buy an amazing Baby Show goody bag for only £6, containing goodies worth over £80 - or there are several Tommee Tippee ticket packages to choose from, where attendees can purchase all of their newborn feeding and baby care essentials at a hugely discounted price while buying their tickets. For more information visit


And if parents can’t make the NEC Birmingham show, there will be shows taking place at Manchester Central from 7th – 9th June, and Olympia London from 25th – 27th October.



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