Sponsors & Partners at Manchester Central

Our headline sponsor, Lidl GB, is proud to offer all the essentials to help you and your baby through those early years. Their award-winning baby range, Lupilu, has the lot for tots including nappies, nutritious meals, snacks and purees for each stage of your babies weaning process – all for Lidl in price.

If you need to make a quick pit stop at the show, their Lupilu Baby Changing Area will be open to offer a clean and secure place for changing your baby or toddler. You’ll find everything you need, including complimentary nappies and wipes, so you and your little one can enjoy the day without stress.

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. 

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

Stokke is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.

With more than 24 years of history behind it, Nursery Today is the UK's leading monthly nursery industry news and new product website and magazine.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

ParentStars is a one-stop agency and the UK's No.1 database of mum influencers. This, combined with a powerful platform + allied services, helps marketers crush influencer marketing in the parent space and provides everything from influencer discovery through to campaign reporting and beyond.