General Questions

Q. When is The Baby Show NEC 2023?
A. The Baby Show NEC takes place from 12-14 May 2023.

Q. Are there any other The Baby Shows in other locations?
A. Yes, The Baby Show takes place 3 times a year. The next events are 21-23 October at Olympia London 2022, 3-5 March 2023 at ExCeL London and 12-14 May at NEC Birmingham 2023.

Q. What are the opening times of The Baby Show NEC 2023.
A. 9:30 am - 5:30 pm.

Q. What is The Baby Show?
A. The Baby Show is a one-stop-shop for products, services, and advice for new and expectant parents. Visitors can compare, try and buy products and enjoy exclusive deals from hundreds of brands as well as hear from the UK's leading baby and parenting experts. 

Q. Who is The Baby Show for?
A. The Baby Show is for expectant parents, new parents with babies, and their friends and family including grandparents and carers of babies. 

Q. What age does The Baby Show cater for?
A. The Baby Show offers products and services for expectant parents from the first trimester up to one year, although there are also many toddler products and services.

Q. What can you do at The Baby Show? 
A. The Baby Show is a three-day baby shopping event where you can compare, try and buy essential pregnancy and baby products from both leading and boutique brands. Visitors can watch product demonstrations, speak to the brands directly and take advantage of exclusive show offers and packages. Unique to The Baby Show, the MadeForMums Buggy Testing Track offers an immersive experience to test drive the latest buggies and pushchairs over different terrains. The Baby Show also has a full programme of live talks on the Live Talks Stage where you will be able to access free support, information, and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding, and first aid to weaning and development. We also have family-friendly facilities such as The Lidl GB Lupilu Baby Changing Area and The Feeding Café when nature calls or you have a rumbling tummy.  

Q. What products will I find at The Baby Show?
A. At The Baby Show, you will find both essential and luxury baby products including prams, pushchairs, travel systems, car seats, nursery furniture and furnishings, sleep accessories, cribs and cots, carriers and slings, bottles and feeding equipment, baby and maternity clothing, monitors, high chairs, toys, skincare products, baby baths and accessories, and gifts. 

Q. What is on the Live Talks Stage?
A. Free expert talks, panel discussions, and celebrity chats. Topics include breastfeeding, birth, sleep, first aid, weaning, infant learning, and mental health.

Q. Is it extra to watch the Live Talks?
A. No, these are all included within your ticket price.

Q. Can children attend the event?
A. Yes, we welcome all the family to the event. Children 0-14 years go free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.

Q. How can I contact the Organisers of the event?
A. Please email enquiries@thebabyshow.co.uk or visit our contact us page 

Ticket & Booking Queries

Q. When will tickets be on sale?
A. Tickets for The Baby Show NEC 2023 are not yet on sale. Make sure you sign-up to our e-newsletter to get the best subscriber offer.

Sign-up here

Ticket information

Q. How much are tickets?
A. Ticket prices can be found here.

Q. Can I buy tickets on-the-door?
A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.

Q. Can I buy tickets over the phone?
A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.

Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?
A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.

Click here for the Customer Service Portal

Q. I have booked a Tommee Tippee ticket package, how will I receive my product? 
There will be a designated area at The Baby Show where you will be able to collect your Tommee Tippee product. You will need to bring proof of purchase. 

Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 

Q. Can I book a ticket for my carer?
A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book an adult ticket and then provide your booking confirmation and ask for a ticket for your carer. Please do this via the customer portal.

Click here for the Customer Service Portal

Q. Can I exchange or refund my tickets?
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their Customer Service Portal.


Q. Is there easy access for my stroller?
A. Yes, there are ramps by stairs and lifts are located and signposted on the Atrium and Piazza concourses and by all the escalators.

For more information about accessibility at the NEC visit the NEC website.

NEC website

Q. How can I get assistance during my visit?
A. If you have any queries or need assistance during your visit, please contact any member of the NEC staff who will be happy to help.

Q. Does the Live Talks Stage have a hearing loop facility?
A. Yes.

Q. Will there be a BSL interpreter on the Live Talks Stage?
A. To be confirmed.

Q. What parking facilities are available for Blue Badge holders?
A. For information about disabled parking and to book parking please visit the NEC website.

Book through NEC here

Q. Can I rent a wheelchair at the venue?
A:  NEC Birmingham has available wheelchairs free of charge for blue badge holders and £5 for all other visitors.  However, there is a limited number of wheelchairs and we recommend emailing InfoEmailAccount@necgroup.co.uk to enquire about booking a wheelchair in advance so it can be made ready for you on arrival at the venue.

Further information on accessibility at the venue can be found on the NEC website.

NEC website

Travel & The Venue

Q. What is the best way to get to NEC?
A. There are several options available to get to NEC Birmingham. Full details can be found here.

Q. What is the postcode for the NEC?
A. The postcode is B40 1NT.

Q. Which is the nearest train station?
A. Birmingham International directly serves The NEC, you don’t even need to brave the elements with a walkway linking to the exhibition halls.

Q. How much is parking?
A. Parking at the venue is operated and managed by the venue, NEC Birmingham (not the Organisers). Visit their website for more information and to pre-book your space. 

NEC website

Q. Will there be a cloakroom at the event?
A. To be confirmed.

Q. Where can I eat and drink?
A. There are numerous facilities on-site to cater for all needs and dietary requirements. See here.

Safety & Security

Q. Is there a first aid room at the venues?
A. To be confirmed.

Q. What measures are being put in place to run the show in line with government guidelines against COVID?
A. Book with confidence to The Baby Show, knowing that the safety and wellbeing of our visitors, exhibitors and staff are of the utmost importance to us. Although we do recommend taking a lateral flow test before your arrival to ensure the safety of yourself and others, you will NOT need to show proof of vaccination or a negative lateral flow text upon entry. What to expect when visiting The Baby Show Live:

  • Upon arrival, our front of house team will be available to answer any questions you may have. 

  • We encourage you to wear a face-covering if you feel more comfortable doing so.  

  • There will be hand sanitiser points available around the building.  

  • If you have questions about any of this information please contact us by email at enquiries@thebabyshow.co.uk 

Q. Is proof of COVID status required to gain entry?
A. In line with the latest government guidelines COVID status verification is no longer a requirement for entry into the Baby Show. 

Q. Am I required to wear a face mask at The Baby Show.
A. This is currently a personal preference, however, this may be subject to change.