Progressive Preschool connects the entire 0–5 baby and preschool sector through a powerful mix of trade media, digital news and industry-leading awards, uniting nursery, toys, apparel, publishing and everything in between under one influential brand. Progressive Preschool magazine is the only truly cross-category trade publication for the baby and preschool market, giving suppliers and retailers a complete view of the kids’ sector to spot opportunities, make smarter decisions and stay connected, while PreschoolNews.net delivers fast, relevant industry news and insight through twice-weekly newsflashes that keep a growing audience up to date on the trends that matter. The Progressive Preschool Awards celebrate excellence across product, retail, marketing and individual achievement, spotlighting the very best of the preschool industry and are free to enter.

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Dadvengers, founded by Nigel Clarke (The Baby Club - CBeebies) in 2020, is a community of parents (not just dads), and selection of resources to help support fathers on their journey through parenthood. With resources ranging from blog posts and digital content, to podcasts and face to face opportunities for fathers to connect, there are many ways to engage and get support from this fast growing dad inclusive parenting organisation.

The Dadvengers Podcast invites celebrity guests to share their own intimate parenting experiences; the highs, the lows, their triumphs, and their failures. It has recently been nominated for Best Family Podcast in the British Podcast Awards, and host Nigel encourages all parents (not just dads) to give it a listen. In parenting, a dad's point of view is not often talked about or focused on, which is why the conversations on the podcast are so important when trying to bring about change and make parenting more inclusive for men.

Pregnant? New parent? We’ve got you.

Emma’s Diary is your go-to sidekick for bump, baby and beyond — packed with expert advice from midwives, GPs and health visitors, real-parent tips, and loads of support to help you feel confident at every stage.

Track your pregnancy and baby milestones with our free app, and get your hands on amazing freebies to try baby products before you buy.

We’re here to help you enjoy the ride, feel supported, and make the most of every moment.

Furlong Marketing is a full-service marketing agency specialising in the baby, child and parenting sector.

We help brands stand out and grow through strategic, results-driven marketing — combining PR, influencer marketing, content, social and SEO to build awareness, credibility and sales. 

As the official ambassador partner agency to The Baby Show, we work with trusted parent creators and brands before, during and after the events to maximise impact.

If you have a marketing challenge you’d like to discuss, contact ross@rossfurlong.com

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

Midwife Pip is a globally trusted voice in modern pregnancy, birth and early parenthood, known for bringing clarity, calm and confidence to families at one of the most emotionally and physically significant times of their lives.

Pip combines evidence-based care with deeply human support, helping parents feel informed, reassured and in control of their choices. Her work reaches hundreds of thousands of families worldwide through her chart-topping podcast Midwife Pip Podcast, bespoke pre and postnatal support programme Your Pregnancy Journey, and her book Midwife Pip’s Guide to a Positive Birth.

Pip is also a recognised leader within the profession. She has published research within midwifery and maternity care helping shape national conversation, education and best practice across the field.

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. 

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.