Progressive Preschool connects the entire 0–5 baby and preschool sector through a powerful mix of trade media, digital news and industry-leading awards, uniting nursery, toys, apparel, publishing and everything in between under one influential brand. Progressive Preschool magazine is the only truly cross-category trade publication for the baby and preschool market, giving suppliers and retailers a complete view of the kids’ sector to spot opportunities, make smarter decisions and stay connected, while PreschoolNews.net delivers fast, relevant industry news and insight through twice-weekly newsflashes that keep a growing audience up to date on the trends that matter. The Progressive Preschool Awards celebrate excellence across product, retail, marketing and individual achievement, spotlighting the very best of the preschool industry and are free to enter.

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

Come and join us at The Reading Corner with The Book Bus, a specialist children’s bookshop. Parents can relax with their children, enjoying special one-on-one story time. With comfy seating and amazing books, discover the joy of reading together.

Holle, a pioneer in biodynamic baby food since 1934, will showcase its award‑winning range of organic formulas, cereals, snacks and baby meals. As the world’s first Demeter‑certified baby food manufacturer, Holle is committed to a truly holistic approach – using sustainably sourced, biodynamic or organic ingredients and avoiding chemical processing agents, artificial additives, and refined sugars. With more than 90 years of expertise and a presence in over 50 countries, Holle continues to lead the way in creating nourishing, responsibly produced nutrition that supports healthy development from the very beginning. Visit our stand to explore gentle, nutrient‑rich products and discover why generations of families trust Holle for nature’s best.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Dadvengers is a non profit company led by Nigel Clarke, a nationally recognised voice on fatherhood with lived experience and early years expertise. Typically dads haven't had much support when entering fatherhood. It's our mission to change that. This is why we support, inspire and champion dads at every stage of their parenting journey, helping them feel more confident, connected and supported.

We’re inviting expectant parents to discover our Expectant Fathers Course. Designed to support fathers from pregnancy through the early stages of parenthood. The course combines practical guidance, real conversations and peer support, helping dads feel more prepared, more confident and less alone. 

Whether you’re about to become a dad or you're already navigating early parenthood, come and speak to us to find out how we can support you. 

Pregnant? New parent? We’ve got you.

Emma’s Diary is your go-to sidekick for bump, baby and beyond — packed with expert advice from midwives, GPs and health visitors, real-parent tips, and loads of support to help you feel confident at every stage.

Track your pregnancy and baby milestones with our free app, and get your hands on amazing freebies to try baby products before you buy.

We’re here to help you enjoy the ride, feel supported, and make the most of every moment.

Furlong Marketing is a full-service marketing agency specialising in the baby, child and parenting sector.

We help brands stand out and grow through strategic, results-driven marketing — combining PR, influencer marketing, content, social and SEO to build awareness, credibility and sales. 

As the official ambassador partner agency to The Baby Show, we work with trusted parent creators and brands before, during and after the events to maximise impact.

If you have a marketing challenge you’d like to discuss, contact ross@rossfurlong.com

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

Midwife Pip is a globally trusted voice in modern pregnancy, birth and early parenthood, known for bringing clarity, calm and confidence to families at one of the most emotionally and physically significant times of their lives.

Pip combines evidence-based care with deeply human support, helping parents feel informed, reassured and in control of their choices. Her work reaches hundreds of thousands of families worldwide through her chart-topping podcast Midwife Pip Podcast, bespoke pre and postnatal support programme Your Pregnancy Journey, and her book Midwife Pip’s Guide to a Positive Birth.

Pip is also a recognised leader within the profession. She has published research within midwifery and maternity care helping shape national conversation, education and best practice across the field.

Netmums is a 360° digital media brand that meets parents wherever they are — on site, in social, on podcast, and in community.

We reach millions of UK parents across our platforms, combining expert advice, everyday realism, and entertaining conversation that reflect real family life today.

From pregnancy and newborn to family food, health, and lifestyle — Netmums delivers trusted, useful, and shareable content designed for parents, loved by brands.

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. 

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.