Proudly Partnered With

Nursery Today - Trade Partner

With more than 24 years of history behind it, Nursery Today is the UK's leading monthly nursery industry news and new product website and magazine.

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Not Another Mummy Podcast - Podcast Partner

Not Another Mummy Podcast is one of the UK's top parenting podcasts. Hosted by journalist Alison Perry, each episode sees her delve into a different aspect of parenting and family life with a guest. Previous guests include Sir Sadiq Khan, Philippa Perry, Dr Rangan Chatterjee, Emma Bunton, Rosie Ramsey and Candice Brathwaite. Having launched back in 2017 as one of the first parenting podcasts, Alison has built up a loyal fanbase of listeners who love the range of issues covered.

Baby show podcast partner

Philips Avent - Live Talks Stage Sponsor

Philips Avent know that mums care best when they take care of themselves. For over 40 years they have created trusted products, and solutions allowing you to share the care of baby with all your loved ones. Visit the team at the Philips Avent stand and learn more about how our products are supporting mums to do just that. From the No1* brand recommended by mums worldwide.

 

*Based on an online satisfaction survey conducted globally with 10,109 users of mother & childcare brands and products in 2023.

 

 

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Baby2Body - Partner

Baby2Body is the #1 app for pregnancy fitness and wellness, available on the App Store and Google Play Store. Baby2Body makes it easy to stay active and healthy at every stage of motherhood – offering personalized programs around fitness, nutrition, and emotional wellbeing for women who are trying to conceive, pregnant, and postpartum. Baby2Body also features exclusive access to Bella, the only AI wellness coach built for women, available to answer a woman’s most pressing questions, 24/7. Baby2Body has supported over 5 million women worldwide and been recognized as a leading app for women’s health by Healthline, Women’s Health, Apple Insider, Elle, and the Today Show.

 

 

 

 

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Bounty - Partner

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

 

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Dadvengers - Partner

Dadvengers, founded by Nigel Clarke (The Baby Club - CBeebies) in 2020, is a community of parents (not just dads), and selection of resources to help support fathers on their journey through parenthood. With resources ranging from blog posts and digital content, to podcasts and face to face opportunities for fathers to connect, there are many ways to engage and get support from this fast growing dad inclusive parenting organisation.

The Dadvengers Podcast invites celebrity guests to share their own intimate parenting experiences; the highs, the lows, their triumphs, and their failures. It has recently been nominated for Best Family Podcast in the British Podcast Awards, and host Nigel encourages all parents (not just dads) to give it a listen. In parenting, a dad's point of view is not often talked about or focused on, which is why the conversations on the podcast are so important when trying to bring about change and make parenting more inclusive for men.

Dadvengers

Daisy First Aid - Partner

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

 

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Emma's Diary - Partner

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

 

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My Expert Midwife - Partner: Resident Midwives

My Expert Midwife is a dedicated team of midwives helping individuals navigate the physical and emotional aspects of pregnancy, childbirth, recovery, and the journey of becoming a new parent. Their comprehensive support encompasses everything from addressing pregnancy-related challenges to newborn care.

Their in-house midwives craft each aspect of their offerings, spanning from their acclaimed natural skincare solutions to their evidence-based blogs, resources, and antenatal classes. With a focus on authenticity, every product addresses genuine issues identified by these experienced midwives during their care for expecting parents.

Emphasizing a holistic problem-solving approach, they provide a 360-degree solution for every product they introduce. Their offerings are complemented by a wealth of informative resources, including guides, checklists, blogs, e-books, and webinars.

 

About - New Version – My Expert Midwife

ParentStars - Partner

ParentStars is a one-stop agency and the UK's No.1 database of mum influencers. This, combined with a powerful platform + allied services, helps marketers crush influencer marketing in the parent space and provides everything from influencer discovery through to campaign reporting and beyond.
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Project Baby - Partner

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

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Joie - Baby Show Café Sponsor

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

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OBaby - Product Sponsor

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. 

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

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Stokke® - Product Sponsor

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.

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Tommee Tippee - Product Sponsor

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

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Tutti Bambini - Baby Changing Area Sponsor

Inspired Family Living
For over 30 years, design and innovation have been at the heart of everything Tutti Bambini does — and it is families who truly inspire the brand. Tutti Bambini believes the early days of family life deserve products that are as beautiful as they are practical — built for cuddles, the chaos, and everything in between.

From their award-winning CoZee bedside cribs to adaptable cot beds, highchairs that grow with your little one, Montessori-inspired play pieces, and coordinating décor — every piece is carefully crafted to soothe, support, and evolve with your family.

Designed to soothe. Crafted to last. Made for real homes (with real piles of laundry).

 

 

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nec 25 partner and sponsor