Sponsors & Partners at NEC Birmingham

Lupilu is Lidl's award-winning baby range, and they're proud to offer all the essentials to help you and your baby through the early years. They're big on lots for little ones, including nappies in a range of sizes, along with nutritious meals, snacks and purées for each stage of your baby's weaning process.

Make a pit stop at the Lupilu Baby Changing Area at the show, where you'll find everything you need including nappies and wipes in a clean, safe environment. 

With more than 24 years of history behind it, Nursery Today is the UK's leading monthly nursery industry news and new product website and magazine.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

At For Aisha, their multi-award-winning halal baby food is made with 100% natural ingredients, with absolutely no additives or preservatives. Their recipes include a wide variety of exotic ingredients, broadening the palates of little ones so they will make healthier food choices later in life.

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

Stokke is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.

Born out of a unique need for support throughout the monumental change that is motherhood. The Mum Club provides a community for women to meet, laugh, learn, discuss, and ultimately build supportive authentic relationships. Through local franchised events and an online experience, The Mum Club offers unapologetically honest insights, exclusive member offers and discounts from carefully curated brand partners.

Founded in 2016 by Lauren Webber and Jessica Lawes, the pair came together with the mutual frustration that there is nothing out there that truly focuses on the women. Mum and baby groups are all very baby-centric and whilst these classes are necessary there is something missing in the market that puts the mothers needs first.

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...