See our exhibitors' new products, that you were able to see, try and buy at The Baby Show Excel London 2025*
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Introducing Bounty 2.0: the only baby bag you'll ever need! With chunky zips and more padding on the shoulder straps, this changing backpack is as stylish as it is comfy. Crafted with sustainably-sour ...
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Designed with the same high leg as the bikini knickers, but these will finish where your waist naturally pulls in. Depending on where you are pre/post pregnancy the waistband will rest in different pl ...
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Our knickers are high leg so there is no tension around your thighs, which is a huge annoyance in pregnancy! Made with a lighter weight fabric than our bras these have been designed to sit in a sweet ...
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Offering a little more coverage than our Plunge and with all the added comfort, including soft elastics, stretch threads and brushed bra straps. Our bras are designed to make you feel like you during ...
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For those seeking a little less coverage without sacrificing the support they need, our Plunge Bra is The One. Made in our comfy four-way stretch fabric, which cleverly stretches with your boobs as th ...
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Introducing our baby bibs, where innovation meets the ultimate level of comfort to offer your baby unparalleled design and protection.
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SUITABLE FOR ALL SKIN TYPES Whether for newborns, premature babies, or toddlers, our wet wipes are perfect for all skin types, including sensitive and eczema-prone skin.
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Our premium baby nappies combine exceptional care and top-quality materials, including advanced Japanese SAP paper core technology for outstanding absorbency. We prioritise your baby’s comfort with ou ...
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Capture every precious moment of your bubba's early years with our beautifully designed Baby Scrapbook. This keepsake scrapbook is the perfect way to document and celebrate your baby’s milestones, cre ...
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Welcome to the transformative experience of motherhood with our Pregnancy Affirmation Cards. Designed to nurture, inspire, and empower, these cards are your perfect companion for a positive pregnancy ...