From buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, slings, and more.
Best Prices Guaranteed on 1000s products
Shop The Featured Ranges
BUGGIES, PRAMS & STROLLERS
One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.
CAR SEATS AND ACCESSORIES
Few baby products are more complicated and important to get right than the car seat.
BABY CARRIERS AND SLINGS
There are many types of baby carriers and narrowing down the right one can be difficult.
Latest Products
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The BASE curve is engineered to better align your child’s car seat with your body's natural movement ... -
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Nuna's LYTL carry cot offers premium lie-flat comfort for your newborn and becomes a much-needed tra ... -
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Go where you want together. Play more, get more things done, and enjoy the journey through the wonde ... -
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In the groggy midst of early parenthood, where completing the everyday mundane feels like an epic ac ... -
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More than one little? Level up your DEMI next pushchair adventures with the DEMI next rider board. I ... -
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When cabin fever sets in, and you need a breath of fresh air, the TRIV lx all-season set has you cov ... -
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The Nova is all about sleek sophistication, featuring water-resistant materials, a secure drawstring ... -
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The Nala is your go-to, it can be used as a buggy organiser or micro changing bag, designed for mode ... -
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The Coast is lightweight, sleek, and ready for any adventure—whether it’s a seaside stroll or a coff ... -
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Meet the perfect partner to the Coast Changing Backpack – the Willow is your do-it-all bag, it can b ... -
Mamaruga Zensling – ‘The Stretchy With Buckles’ Unique, amazingly soft, comfortable, adjustable. Zen ...
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Exhibitors & Brands
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HAVE A PRODUCT QUESTION?
Frequently asked questions
Q. What products will be on show at the NEC?
A. At the NEC Birmingham 2025 show there were 1000’s of maternity, newborn, and baby products on offer:
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From baby accessories, art and photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.
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To buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings.
Q. Why go to a baby show to find products rather than simply buy online?
A. There are three main reasons:
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Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.
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Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.
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Compare brands - have a look at different baby brands and choose the perfect product for you and your baby,
Q. Are products on show more expensive than if I bought online?
A. At the show you will find numerous Baby Show exclusive offers:
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All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.
Q. If I buy a product at a show, do I have the same consumer rights as if I had bought online or in a shop?
A. Yes!
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You have exactly the same consumer rights under the ‘Consumer Rights Act 2015’ as you had purchased an item online or at a physical shop.