From buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, slings, and more.
Best Prices Guaranteed on 1000s products
Shop The Featured Ranges
BUGGIES, PRAMS & STROLLERS

One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.
CAR SEATS AND ACCESSORIES

Few baby products are more complicated and important to get right than the car seat.
BABY CARRIERS AND SLINGS

There are many types of baby carriers and narrowing down the right one can be difficult.
Latest Products
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A sweet and beautifully coordinated 5-piece newborn baby girl gift set, featuring a delicate “Little ...
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Beautifully delicate baby girl socks, designed in a classic Spanish style with soft knit fabric, ele ...
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A beautifully coordinated 5-piece newborn baby gift set in soft neutral tones, featuring a sweet ele ...
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Adorable baby bodysuits featuring fun and playful slogan designs, made from soft, breathable fabric ...
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Beautiful personalised baby dummy clips, designed with soft silicone beads in a range of stylish col ...
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A charming 5-piece newborn baby gift set featuring a sweet dinosaur theme in soft, calming tones. In ...
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A beautifully coordinated 5-piece newborn baby gift set featuring a sweet turtle theme in soft, calm ...
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A sweet and beautifully coordinated 5-piece newborn baby girl gift set, featuring a charming “Hello ...
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We're bringing our latest collection to the show, with all the neutrals for the expectant parents, a ...
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Waterproof, stylish and a pocket to catch spills! What more could you want from a feeding bib as you ...
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Our most compact soft play hire package for intimate gatherings or tight spaces. Perfect for playdat ...
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Our Little Adventurer Soft Play Hire is perfect for hall parties, garden parties, playdates and fami ...
HAVE A PRODUCT QUESTION?
Frequently asked questions
Q. What products will be on show at the NEC?
A. At the NEC Birmingham 2026 show there were 1000’s of maternity, newborn, and baby products on offer:
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From baby accessories, art and photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.
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To buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings.
Q. Why go to a baby show to find products rather than simply buy online?
A. There are three main reasons:
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Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.
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Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.
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Compare brands - have a look at different baby brands and choose the perfect product for you and your baby,
Q. Are products on show more expensive than if I bought online?
A. At the show you will find numerous Baby Show exclusive offers:
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All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.
Q. If I buy a product at a show, do I have the same consumer rights as if I had bought online or in a shop?
A. Yes!
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You have exactly the same consumer rights under the ‘Consumer Rights Act 2015’ as you had purchased an item online or at a physical shop.


