From buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, slings, and more.
Best Prices Guaranteed on 1000s products
Shop The Featured Ranges
BUGGIES, PRAMS & STROLLERS
One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.
CAR SEATS AND ACCESSORIES
Few baby products are more complicated and important to get right than the car seat.
BABY CARRIERS AND SLINGS
There are many types of baby carriers and narrowing down the right one can be difficult.
Latest Products
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We aim to explore parent preferences, needs, and potential barriers regarding hospital-based newborn ... -
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NEW Sophie la girafe x Baby Bliss Sleep Wear launching at The Baby Show NEC -
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Welcome a new arrival with this charming Duck Embroidered collection, perfect for first wardrobes an ... -
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JoJo plushies are part plush, part best friend and 100% cuddle-approved. With over 50 (and counting! ... -
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At JoJo, we design our maternity wear with real-life moments in mind. We know that most days, you'll ... -
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With around 100 thoughtfully chosen items, our Hospital Bag List helps you pack with confidence, so ... -
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Our Shopping List includes 140 carefully selected items you might want to consider before your littl ... -
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The First 8 Weeks List is a fast, focused checklist of the essential to-dos that matter most during ... -
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Cowboy/Cowgirl themed milestone box from our personalised monthly subscription, designed to capture ... -
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The Angela Bralette features a six-piece foam support system that runs from the shoulders down to un ...
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HAVE A PRODUCT QUESTION?
Frequently asked questions
Q. What products will be on show at the NEC?
A. At the NEC Birmingham 2026 show there were 1000’s of maternity, newborn, and baby products on offer:
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From baby accessories, art and photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.
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To buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings.
Q. Why go to a baby show to find products rather than simply buy online?
A. There are three main reasons:
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Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.
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Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.
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Compare brands - have a look at different baby brands and choose the perfect product for you and your baby,
Q. Are products on show more expensive than if I bought online?
A. At the show you will find numerous Baby Show exclusive offers:
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All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.
Q. If I buy a product at a show, do I have the same consumer rights as if I had bought online or in a shop?
A. Yes!
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You have exactly the same consumer rights under the ‘Consumer Rights Act 2015’ as you had purchased an item online or at a physical shop.
