From buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, slings, and more.
Best Prices Guaranteed on 1000s products
Shop The Featured Ranges
BUGGIES, PRAMS & STROLLERS
One of the most difficult products to buy without seeing it first is a buggy, pram, or stroller.
CAR SEATS AND ACCESSORIES
Few baby products are more complicated and important to get right than the car seat.
BABY CARRIERS AND SLINGS
There are many types of baby carriers and narrowing down the right one can be difficult.
Latest Products
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Through the early days of parenthood, where you want nothing more than keeping baby within reach, th ... -
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From first meals to quiet cuddles, the BRYN newborn rocker brings baby into the heart of family life ... -
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The iCandy Peach 8 pushchair combines luxury design with next-generation innovation for an effortles ... -
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Bringing our collection of Breastfeeding T-shirts, vests and hoodies. & The world of Peter Rabbit Lo ... -
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Encourage your baby's development and enjoy bonding through learning activities and creative play. F ... -
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We offer a range of decor for all events, from shimmer walls, sailboards, florals, table decor, ball ... -
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We offer a range of soft play packages for hire, to suit all celebrations - big and small. Available ... -
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Whether its a simple white castle for a baby shower or bubble balloon house for the little ones, we' ... -
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The NEW Dream Sight™ is our most advanced video baby monitor, designed to keep you connected, inform ... -
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Gift box includes: Friendly bear comforter: in warm sand, made from 100% recycled plastic fibres wit ... -
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Gift box includes: Friendly bear comforter: in warm sand, made from 100% recycled plastic fibres wit ... -
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Gift box includes: Friendly bear comforter: in warm sand, made from 100% recycled plastic fibres wit ...
HAVE A PRODUCT QUESTION?
Frequently asked questions
Q. What products will be on show at the NEC?
A. At the NEC Birmingham 2026 show there were 1000’s of maternity, newborn, and baby products on offer:
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From baby accessories, art and photography, bathing, changing, clothes, food, furniture, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.
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To buggies, pushchairs, strollers, and doubles, car seats and accessories, carriers, and slings.
Q. Why go to a baby show to find products rather than simply buy online?
A. There are three main reasons:
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Test & Try - at a show you get the opportunity to test and try all products to narrow down those that are most suitable for you. This is especially important for larger items such as prams and car seats which must be easy to use, the right size, and many other features which you can best determine in person.
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Get Advice - with all sorts of conflicting information online, at The Baby Show, there will be a wide range of specialists that can help you decide on the right products for your needs.
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Compare brands - have a look at different baby brands and choose the perfect product for you and your baby,
Q. Are products on show more expensive than if I bought online?
A. At the show you will find numerous Baby Show exclusive offers:
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All exhibitors are aware that you can be looking for cheaper options online immediately after visiting their stand, so many offer excellent ‘show only exclusive deals’ to make buying at the show a great option for most people.
Q. If I buy a product at a show, do I have the same consumer rights as if I had bought online or in a shop?
A. Yes!
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You have exactly the same consumer rights under the ‘Consumer Rights Act 2015’ as you had purchased an item online or at a physical shop.
