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Shop & Save
Exclusive Show Offers
The Baby Show is the place to get the very latest product offers and deals from the UK's top baby brands, see some some of the exclusive show offers added by our exhibitors:
WHAT'S ON AT NEC BIRMINGHAM
Everything for your bump,
baby and you!
In addition to 1,000's products and the amazing 'show offers', visitors also have the opportunity to get free advice from the UK's leading baby and parenting experts, as well as trying out the latest prams on the buggy testing track, and much more.
Baby Products
Try, compare and buy from a huge selection of products at NEC Birmingham.
Your one-stop shop to compare, try and buy from the UK's largest selection of newborn, parent, and baby products all under one roof. Exhibitors range from small boutiques to the UK's top brands. Great deals are available with our exhibitors 'show specials' and experts are on hand to help you to make informed choices.
Buggy Testing Track
At the Buggy Testing Track, a range of prams, pushchairs and buggies can be tried on different surfaces, terrains and features to see how they handle.
MadeForMums' friendly team will be on hand with a wealth of knowledge, experience, and impartial advice to help choose the right buggy for our visitors' needs.
Live Talks Stage
Home to the UK's leading parenting and baby experts. The Live Talks Stage hosts free expert talks, panel discussions, and celebrity Q&As throughout the show.
Whether you want to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health, we have got it covered!
Baby Feeding Café
Rumbling tummies? The Feeding Café makes feeding your baby at the show a little easier with complimentary food, bottle warmers and microwaves.
There is plenty of seating available at the show so you could comfortably breastfeed your baby anytime, anywhere, plus there is an optional quieter area for breastfeeding with glider chairs and complimentary breast pads.
Baby Changing Area
When nature calls!
Head to the Lidl Lupilu Baby Changing Area where you can change your baby or toddler in a clean, safe and secure environment, and enjoy complimentary Lupilu nappies and wipes.
Shop & Drop, Collect-by-Car
Don’t be weighed down by your bags and bulky items!
Visit The Baby Show’s FREE Shop & Drop and continue enjoying the show knowing your shopping will be stored securely. We’ve even a Collect-by-Car collection point where your shopping can be popped directly into your boot. Shopping made simple!
The Baby Show Café with Joie
Want some downtime whilst shopping?
Visit The Baby Show Café with Joie to enjoy a hot drink or get a snack whilst perusing Joie's full range of car seats, buggies and more! Joie ambassadors will be there to answer any questions from care and product maintenance to how to choose the perfect car seat!
Obaby Meditation Station
A calm oasis in the middle of your busy day.
Visit the Meditation Station where you can take a break and put your feet up on Obaby reclining chairs, whilst listening to midwife-guided meditation headsets. It’s the perfect place to relax, unwind and de-stress. The Meditation Station is open every day from 9:30 am until 5 pm, and you can pop in whenever you like during those hours.
Visit the Obaby Meditation Station at stand number: D30
Brand Highlights
Top brands attending
NEC Birmingam
Exhibitors will vary from boutiques, and online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, MAM, Tommee Tippee, BabyBjörn, Mamas & Papas, and many more.
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Updates & Support
Latest Show Updates
Updates on the latest for NEC Birmingham and helpful baby information and advice from our exhibitors, speakers and the Baby Show team.
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LIVE TALKS STAGE
Free Baby & Parenting Advice
Learn from the UK's leading parenting and baby experts with free talks throughout the show.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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10:30
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30 minsLearn how to recognise and treat a choking baby or child. How to recognise and treat a febrile seizure. How to avoid accidents in the home
11:00
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45 minsLearn the basics of how to care for your newborn: • Skin to Skin – properties of baby skin and why it needs extra care. • Baby Biome – how to protect your baby’s invisible protective shield – the skin ...
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11:45
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45 minsSarah Patel is the founder of Teach To Sleep, a mum of two little ones (18 months apart), and a fully qualified baby and toddler sleep consultant. Sarah has worked in education for over 15 years as a ...
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12:30
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45 minsYou are about to embark on something exciting and beautiful but completely life-altering, so what do you need to do to get the most out of it and make it as smooth as possible? Let’s talk about it!
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13:15
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45 minsA practical guide to breastfeeding. Discover the benefits of breastfeeding and how to get off to the best start, including: • Why breastfeeding benefits you and your baby. • Magical microbes and more: ...
14:00
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45 minsLearn how to recognise and treat a choking baby or child. How to recognise and treat a febrile seizure. How to avoid accidents in the home
14:45
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45 minsInfant researcher Dr. Robert Titzer will talk briefly about the benefits of providing better language environments for infants and toddlers. Most of his presentation will be focused on giving parents ...
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10:00
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30 minsLearn how to recognise and treat a choking baby or child. How to recognise and treat a febrile seizure. How to avoid accidents in the home
10:30
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30 minsLearn the basics of how to care for your newborn: • Skin to Skin – properties of baby skin and why it needs extra care. • Baby Biome – how to protect your baby’s invisible protective shield – the skin ...
11:00
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45 minsHow to Meet your Breastfeeding Goals covers everything you need to know to feel prepared to breastfeed on your own terms, for as long as you choose. From getting off to a golden start, to returning to ...
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11:45
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45 minsStart your food journey with the UK’s no. 1 children’s cookery author Annabel Karmel! Learn about food and nutrition whilst eating for two during pregnancy as well as all things weaning; from when and ...
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12:30
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45 minsTV favourites Ollie and Gareth Locke-Locke will be joining us on the Live Talks Stage. The proud dads-to-be, who are expecting twins this summer, will be in conversation with our presenter Lucy Piper, ...
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13:15
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45 mins● Navigating sleep routines for all the family ● Optimum sleep environments and tips to help aid a better night’s sleep for your baby (and you!)
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14:00
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45 mins
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14:45
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45 minsPractical advice and information on how to prepare for birth, including: • Making a birth plan • Perineal massage from 34 weeks • The stages of labour including early-labour (the latent phase) and whe ...
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15:30
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45 minsInfant researcher Dr Robert Titzer will talk briefly about the benefits of providing better language environments for infants and toddlers. Most of his presentation will be focused on giving parents p ...
10:30
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30 minsLearn how to recognise and treat a choking baby or child. How to recognise and treat a febrile seizure. How to avoid accidents in the home
11:00
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45 minsLearn the basics of how to care for your newborn: • Skin to Skin – properties of baby skin and why it needs extra care. • Baby Biome – how to protect your baby’s invisible protective shield – the skin ...
11:45
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45 minsJoin Midwife Zoe whilst she talks about all things feeding in the early days with your newborn. She will cover how to get feeding off to the right start, offer tips and advice on breast and bottle fee ...
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13:15
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45 minsEasy and empowering sleep solutions • About me • Empowering you • Finding your rhythm • Tools for your toolbox • My top actionable sleep tips • Q&A Rosey Davidson will be signing copies of her new boo ...
15:30
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30 mins
Infant researcher Dr Robert Titzer will talk briefly about the benefits of providing better language environments for infants and toddlers. Most of his presentation will be focused on giving parents practical tips that have been shown to help babies learn additional language skills. This is important because recent research shows that the early language environment has lasting effects on later language abilities and later reading scores. In addition, research from Stanford University found that babies who are in better language environments in the first 18 months think at faster speeds than babies who are in less stimulating language environments.
General Questions
Q. When is The Baby Show NEC 2023?
A. The Baby Show NEC takes place from 10-12 May 2024.
Q. What are the opening times of The Baby Show NEC 2025.
A. Opening times are as follows:
- Friday 10th May: 9:30 am - 5:00 pm
- Saturday 11th May: 9:30 am - 5:30 pm
- Sunday 12th May: 9:30 am - 5:00 pm
Q. Are there any other The Baby Shows in other locations?
A. Yes, The Baby Show takes place 4 times a year. The next event in 2023: 20-22 October 2023 at Olympia London, and 2024: 1-3 March 2024 at ExCeL London, 7-9 June 2024 at Manchester Central.
Q. Can children attend the event?
A. Yes, we welcome all the family to the event. Children 0-14 years can attend the show for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.
Q. How can I contact the event Organisers?
A. Please email enquiries@thebabyshow.co.uk or visit our contact us page
Ticket & Booking Queries
Q. Are tickets on sale?
A. No! 2024 tickets will be on sale in Spring 2024.
Sign Up for Our E-Updates for Exclusive Offers & Deals
Q. Can I buy tickets on-the-door?
A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.
Q. Can I buy tickets over the phone?
A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.
Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?
A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.
Click here for the Customer Service Portal
Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone.
Q. Can I get a free ticket for my carer?
A. Yes!
If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, please email enquiries@thebabyshow.co.uk with proof of booking and proof of disability to receive a free carer ticket. A carer ticket must be accompanied by a paying visitor.
Q. Can I exchange or refund my tickets?
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their
Accessibility
Q. Is there easy access for my stroller?
A. Yes, there are ramps by stairs and lifts are located and signposted on the Atrium and Piazza concourses and by all the escalators. For more information about accessibility at the NEC visit the NEC website.
Q. How can I get assistance during my visit?
A. If you have any queries or need assistance during your visit, please contact any member of the NEC staff who will be happy to help.
Q. Does the Live Talks Stage have a hearing loop facility?
A. Yes, the Live Talks Stage has a hearing loop facility.
Q. Will there be a BSL interpreter on the Live Talks Stage?
A. To be confirmed.
Q. What parking facilities are available for Blue Badge holders?
A. Disabled parking is located under Hall 5. For more information about disabled parking and to book parking please visit the NEC website.
Q. Can I rent a wheelchair at the venue?
A: NEC Birmingham has various wheelchairs and scooters available for hire from their mobility centre, situated between Hall 4 and 5 (next to Londis). These can be pre-booked by emailing info@necgroup.co.uk and a member of the team will get in contact to take the booking.
Wheelchairs are FOC for blue badge holders and £5 per day for all other visitors.
Scooters are £15 per day
There will be wheelchairs and scooters available on the day for anyone who hasn’t pre-booked.
Travel & The Venue
Q. What is the best way to get to NEC?
A. There are several options available to get to NEC Birmingham, whether you're travelling by car, train, bus, or coach, you can find more info on routes here.
Q. What is the postcode for the NEC?
A. The postcode for the NEC is B40 1NT.
Q. Which is the nearest train station?
A. Birmingham International directly serves the NEC, you don’t even need to brave the elements with a walkway linking to the exhibition halls.
Q. How much is parking?
A. Parking at the venue is operated and managed by the venue, NEC Birmingham (not the Organisers) - East car parks are the closest to the show. Visit their website for more information and to pre-book your space.
Pre-pay advance: £12.95 - Save £5 off the standard on-the-day rate when you book before the day of your visit.
On-the-day parking: £17.95
Visitor Express: £24.95
Exhibitor Advantage: £34.95
Minibuses: £22.95
Coaches: £29.95
Q. Will there be a cloakroom at the event?
A. Yes, there is a cloakroom at the event.
Charges apply:
£2 per coat or umbrella
£3 per bag or luggage
Q. Where can I eat and drink?
A. There are numerous facilities on-site to cater for all needs and dietary requirements. See here.
Safety & Security
Q. What measures are being put in place to run the show in line with government guidelines against COVID?
A. Book with confidence to The Baby Show, knowing that the safety and wellbeing of our visitors, exhibitors and staff are of the utmost importance to us.
Although we do recommend taking a lateral flow test before your arrival to ensure the safety of yourself and others, you will NOT need to show proof of vaccination or a negative lateral flow text upon entry.
What to expect when visiting The Baby Show Live:
- Upon arrival, our front of house team will be available to answer any questions you may have
- We encourage you to wear a face-covering if you feel more comfortable doing so.
- There will be hand sanitiser points available around the building.
- If you have questions about any of this information please contact us by email at enquiries@thebabyshow.co.uk
Q. Is proof of COVID status required to gain entry?
A. In line with the latest government guidelines COVID status verification is no longer a requirement for entry into the Baby Show NEC 2023.
Q. Am I required to wear a face mask at The Baby Show?
A. This is currently a personal preference, however, this may be subject to change.
SELECT A DIFFERENT SHOW LOCATION
Our Other Baby Shows
The Baby Show takes place four times a year, in addition to NEC Birmingham you can also find us at ExCeL London, Manchester Central and London Olympia
Olympia London
20-22 October 2023
We are back in London at Olympia London from 20-22 October 2023.
Olympia London is an exhibition centre, event space and conference centre in West Kensington, in the London Borough of Hammersmith and Fulham, London; with excellent access via public transport via train, tube & bus. Driving is possible with available parking.
ExCeL London
1-3 March 2024
Our first show of 2023 is at ExCeL London in early spring 1-3 March 2024.
ExCeL London is an exhibition centre, event space, and conference centre in the Royal Docks area of Newham, East London; with excellent access via public transport via DLR & bus. Driving is possible with plenty of available parking.
Manchester Central
7-9 June 2024
Brand new show! We are excited to be back for 2nd year at Manchester Central in June 2024!
Manchester Central is a cutting-edge convention centre located within central Manchester with great access to public transport, close to Manchester Piccadilly station, and plenty of adjacent available parking.
