ExCeL London

The Baby Show with Lidl GB ExCeL London

Your one-stop shop for baby products, advice and services.

The Baby Show with Lidl GB is the largest pregnancy, baby and parenting event in the UK, and has been helping new and expectant parents find everything they need for their growing family since 2002.

The Baby Show ExCeL London is the UKs largest shopping and advice destination for all things baby. 

Visitors can try, compare and buy products and enjoy exclusive deals from hundreds of brands.




Everything for your bump,
baby and you!

In addition to products, visitors also have the opportunity to get advice from the UK's leading baby and parenting experts, as well as trying out the latest baby products, and much more.



Brand Highlights

Top brands attended at 
London ExCeL 2024

Exhibitors will vary from boutiques, and online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, MAM, Tommee Tippee, BabyBjörn, Mamas & Papas, and many more.


View A-Z of Exhibiting Brands



Exclusive Product Offers

Shop Savvy with our
show offers

The Baby Show is a great place to get the very latest product offers and deals from the UK's best UK brands. Whilst the 2023 show offers are to be confirmed, see some offers that were on show at ExCel London in 2023.


Our Other Baby Shows

The Baby Show takes place four times a year, in addition to ExCeL London you can also find us at Manchester Central, Olympia London and NEC Birmingham.

NEC Icon

NEC Birmingham

10-12 May 2024

NEC Icon

Our second show of 2024 is in Birmingham at the NEC this spring from 10-12 May 2024.

The NEC (National Exhibition Centre) is an exhibition centre located in Marston Green, Solihull, West Midlands, just near junction 6 of the M42 motorway and Birmingham International railway station. 

Sign up for updates & offers

NEC Birmingham
Manchester Icon

Manchester Central

7-9 June 2024

Manchester Icon

Our third show of 2024 is at Manchester Central from 7-9 June 24.

Manchester Central is a cutting-edge convention centre located within central Manchester with great access to public transport, close to Manchester Piccadilly station, and plenty of adjacent available parking.

Sign up for updates & offers

Manchester Central
Olympia Icon

Olympia London

25-27 October 2024

Olympia Icon

Our fourth show of 2024 is at Olympia London from 25-27 October 24.

Olympia London is an exhibition centre, event space and conference centre in West Kensington, in the London Borough of Hammersmith and Fulham; with excellent access via public transport via train, tube & bus. Driving is possible with available parking.

Sign up for updates & offers

Olympia London

Updates & Support

Latest Show Updates
and community

Updates on the latest for London Excel and helpful baby information and advice from our exhibitors, speakers and the Baby Show team.



View all blog posts   Show E-Updates Sign Up

Ticket & Booking Queries


Q. Are tickets on sale?

A. Tickets are currently not on sale. 

You can also sign-up for show e-updates and receive exclusive promotional offers



Q. Can I buy tickets on-the-door?

A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.



Q. Can I buy tickets over the phone?

A. It is no longer possible to purchase tickets over the phone. 



Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?

A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets via the Support Centre.

Click here for the Support Centre



Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?

A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 



Q. Can I get a free ticket for my carer?

A. Yes.

If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, you can purchase a carer ticket. Proof of disability is requested at the point of booking in order to obtain this ticket, so please have this available to upload. A carer ticket must be accompanied by a paying visitor.



Q. Can I exchange or refund my tickets?

A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their Support Centre.




Q. Is there easy access for my stroller?

A. Yes, there are lifts from the car park to the exhibition halls as well as lifts and step-free access at the nearby DLR stations.

All public entries allow for access by wheelchair via low gradient ramps and an automatic door. Once inside the venue, all floors are level, offering unobstructed access.



Q. Where are the wheelchair-accessible toilets located?

A. There are 40 toilets for disabled visitors located throughout the building. They are located near the Business Services centre, on level 0 between hall entrance N4 and S4, the ICC conference suites on Level 3 and the restaurants and cafes on Level 1 and Level 2.



Q. How can I get assistance during my visit?

A. If you have any queries or need assistance during your visit, please contact any member of the ExCeL staff who will be happy to help.



Q. Does the Live Talks Stage have a hearing loop facility?

A. Yes, a hearing loop facility is available.



Q. Will there be a BSL interpreter on the Live Talks Stage?

A. To be confirmed.



Q. What parking facilities are available for Blue Badge holders?

A. There are 88 Blue Badge spaces within ExCeL's car parks, located conveniently next to the entrances to the venue.

Book through ExCeL here


Q. Can I rent a wheelchair at the venue?

A: Wheelchairs are free of charge to hire. They are subject to availability so please email your enquiry to info@excel.london and they will confirm if there is one available for you to borrow. A form of ID (such as a driving licence, a passport, etc.) is required upon hire as a security measure.

Mobility scooters are free of charge to hire. They are subject to availability so please email your enquiry to info@excel.london and we will confirm if there is one available for you to borrow.
A physical form of ID (such as a driving licence, a passport, etc.) will be held as surety for the daily period of the loan.

Further information on accessibility at the venue can be found on the ExCeL website.

ExCeL website



Q. Does ExCeL allow Guide Dogs?

A: ExCeL welcomes all guide and assistance dogs.


Travel & The Venue


Q. What is the best way to get to ExCeL?

A. There are several options available to get to ExCeL London including the Elizabeth Line and driving. Full details can be found here.



Q. What is the postcode for ExCeL?

A. If you’re using satellite navigation please enter the postcode E16 1FR for the entrance to the car park. You can also use the what3words app or website, and enter the three word address ///cheer.events.began



Q. Where can I stay?

A. We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.  

Save up to 30% and fully flexible rates are available. Due to increasing demand, we'd recommend booking soon through the EventBeds™ booking widget.



Q. Which is the nearest train/tube station?

A. The nearest DLR stations to the exhibition halls are Custom House and Prince Regent.

ExCeL website



Q. How much is parking?

A. ExCeL London has recently invested in improvements to the venue’s car park.  New access control measures along with a pre-booking system means spaces can be booked prior to arriving on site. The new system operates using Automatic Number Plate Recognition (ANPR) technology.

Parking costs £25 for up to 24 hours 

Pre-booking is the only way to guarantee your parking at the venue. It is recommended you book to avoid disappointment should the car park be full on arrival. 

Pre-book parking 


Q. Will there be a cloakroom at the event?

A. Yes, venue cloakrooms are open during event hours and are provided complimentary (subject to organiser discretion). The cloakrooms are located on level 0 (down the stairs, in between hall entrances N4 & S4) and at the east end of the venue on level 0. 


Q. Where can I eat and drink?

A. There is a good selection of restaurants and eateries at the venue located in the Boulevard to cater for all needs and dietary requirements.

See food and drink options here


Q. Is there a first aid room at the venues?

A. You can approach any of our ExCeL team who can help you with a medical emergency or go to level 0 on the boulevard and down the stairs by N4/S4.


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The Baby Show Sponsors and partners