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Our Shopping List includes 140 carefully selected items you might want to consider before your little one arrives, from the must-haves to the nice-to-haves, all in one place.
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With around 100 thoughtfully chosen items, our Hospital Bag List helps you pack with confidence, so you’re fully prepared for the moment you meet your baby. From must-haves to nice-to-haves, we’ll gui
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Organic Porridge 5 Grains | 200 g
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Pure Goat Bio Puffs 5 Vegetables and Legumes
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At JoJo, we design our maternity wear with real-life moments in mind. We know that most days, you'll be living in maternity leggings, which is why ours are crafted from high-quality cotton, designed t
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JoJo plushies are part plush, part best friend and 100% cuddle-approved. With over 50 (and counting!) friendly faces to choose from, discover their quirky personalities and start your growing collecti
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Welcome a new arrival with this charming Duck Embroidered collection, perfect for first wardrobes and special coming‑home moments. The classic white sleepsuit is delicately embroidered with tiny ducks
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NEW Sophie la girafe x Baby Bliss Sleep Wear launching at The Baby Show NEC
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We aim to explore parent preferences, needs, and potential barriers regarding hospital-based newborn photography services offered immediately post-birth. Responses will help us design a service that b
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Our Big Discoverer Soft Play Hire comes in a range of colours and is perfect for little ones from crawling to 4 years old. All our pacakges include whole weekend hire and free nationwide delivery
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Our Little Adventurer Soft Play Hire is perfect for hall parties, garden parties, playdates and family gatherings - all the fun of soft play - but in your own space. All our prices include whole weeke
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Our most compact soft play hire package for intimate gatherings or tight spaces. Perfect for playdates and small gatherings.
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Waterproof, stylish and a pocket to catch spills! What more could you want from a feeding bib as you embark on your babies weaning journey! We are bringing our new collection with us to the show, al
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We're bringing our latest collection to the show, with all the neutrals for the expectant parents, along with new pops of colour for the parents with teething toddlers.
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A sweet and beautifully coordinated 5-piece newborn baby girl gift set, featuring a charming “Hello Sweet Girl” design in soft pink tones. Including a cosy sleepsuit, bodysuit, hat, mittens, and bib,
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A charming 5-piece newborn baby gift set featuring a sweet dinosaur theme in soft, calming tones. Including a cosy sleepsuit, bodysuit, hat, mittens, and bib, each piece is made from gentle, breathabl
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Beautiful personalised baby dummy clips, designed with soft silicone beads in a range of stylish colours. Each clip can be customised with your baby’s name, creating a unique and practical accessory.
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Adorable baby bodysuits featuring fun and playful slogan designs, made from soft, breathable fabric to keep little ones comfortable all day. Perfect for gifting or adding a touch of personality to you
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A beautifully coordinated 5-piece newborn baby gift set in soft neutral tones, featuring a sweet elephant “Little One” design. Including a cosy sleepsuit, bodysuit, hat, mittens, and bib, each piece i
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Beautifully delicate baby girl socks, designed in a classic Spanish style with soft knit fabric, elegant tulle frill, and a charming bow detail. Available in gentle, timeless shades, they add a touch
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