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Sleep soundly every night right from baby’s first breath, knowing that they are in a safe, comfortable, sleepy space of their own. -
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Purflo Baby Sleeping Bags are super soft, functional, and easy to use. Our range includes removable sleeves, breathable panels, a travel feature, and sustainable, hypoallergenic filling. Our bags feat ... -
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A beautifully designed colour changing thermometer that keeps baby’s room at a safe temperature. It’s portable so can accompany baby everywhere. -
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We have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in dep ... -
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The Purflo Swaddle to Sleep Bag is a super soft, safe alternative to traditional swaddling and using loose bedding. Give your baby the choice of having their arms safely tucked in or keep them out. Ce ... -
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The Sleep Tight Baby Bed is the first of its kind to be safe for unsupervised and overnight sleep from birth – eliminating concerns raised by traditional nests and sleep positioners. Tested above and ... -
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Meet our safari friends ‘Raffi’ the very friendly giraffe & his best friends ‘Rory’ the Lion & ‘Zara’ the Zebra. The set of three safari friends prints would look lovely in a nursery, children’s bedro ... -
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Our best-selling 3 in 1 Maternity Hoodie now comes in classic black, navy blue and grey. It’s the easy everyday layer that’s perfect for bump, babywearing and beyond. -
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Innovative coat that's wearable with bump and over baby carrier, keeping mum and baby warm and dry.
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