25-27 October 2024

The Baby Show with Lidl GB Olympia London

UK's largest and best-loved event for pregnancy, baby, and parenting needs since 2002

• The one-stop shop for products- compare, try, and buy over 1000's products for mothers and baby

• Enjoy exclusive deals and guaranteed best prices from over 350+ brands.

• Free baby and parenting advice from the UK's leading baby experts on the Live Talks Stage

• Try our latest buggies on the Buggy Testing Track and much more.

The ultimate experience for your parenting journey!




Everything for your bump,
baby and you!

In addition to products, visitors also have the opportunity to get advice from the UK's leading baby and parenting experts, as well as trying out the latest prams on the buggy testing track, and much more.




Brand Highlights

Top brands attending
Olympia London

Exhibitors will vary from boutiques, and online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, MAM, Tommee Tippee, BabyBjörn, Mamas & Papas, and many more.



View A-Z of Exhibiting Brands

Exclusive Product Offers

Shop Savvy with our
show offers

The Baby Show is a great place to get the very latest product offers and best prices from the UK's top brands. See some of the unbeatable offers that were on show at Olympia London in 2023.

Select a Different Show Location

Our Other Baby Shows

The Baby Show takes place four times a year, in addition to Olympia London you can also find us at ExCeL London, Manchester Central and NEC Birmingham.
ExCeL Icon

ExCeL London

7-9 March 2025

ExCeL Icon

Our first show of 2025 is at ExCeL London in early spring 7-9 March 2025.

ExCeL London is an exhibition centre, event space, and conference centre in the Royal Docks area of Newham, East London; with excellent access via public transport via DLR & bus. Driving is possible with plenty of available parking.

Sign up for updates & offers

ExCeL London
NEC Icon

NEC Birmingham

9-11 May 2025

NEC Icon

Our second show of 2025 is in Birmingham at the NEC this spring from 9-11 May 2025.

The NEC (National Exhibition Centre) is an exhibition centre located in Marston Green, Solihull, West Midlands, just near junction 6 of the M42 motorway and Birmingham International railway station. 

Sign up for updates & offers

NEC Birmingham
Manchester Icon

Manchester Central

6-8 June 2025

Manchester Icon

Our third show of 2025 is at Manchester Central in 6-8 June 2025.

Manchester Central is a cutting-edge convention centre located within central Manchester with great access to public transport, close to Manchester Piccadilly station, and plenty of adjacent available parking.

Sign up for updates & offers

Manchester Central

Updates & Support

Latest Show Updates
and community

Updates on the latest for Olympia London and helpful baby information and advice from our exhibitors, speakers and the Baby Show team.



View all blog posts   Show Emails Sign Up


Frequently asked questions

General Questions


Q. When is The Baby Show Olympia 2024?

A. The Baby Show Olympia London takes will place 25-27 October 2024.



Q. What are the opening times of The Baby Show Olympia London 2024?

A. Opening times are as follows (to be confirmed):

  • 9:30 am - 5:00 pm Friday 
  • 9:30 am - 5:30 pm Saturday
  • 9:30 am - 5:00 pm Sunday



Q. Can children attend the event?

A. Yes, we welcome all the family to the event. Children 0-14 years can attend the show for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.



Q. Are there any other The Baby Shows in other locations?

A. Yes, The Baby Show takes place 4 times a year. Our next other events are 7-9 March at ExCeL London, 9-11 May at NEC Birmingham  and 7-9 June at Manchester Central in 2025.



Q. How can I contact the event organisers?

A. Please email enquiries@thebabyshow.co.uk or visit our contact us page.

Ticket & Booking Enquiries


Q. When will tickets be on sale?

A. Tickets for The Baby Show Olympia 2024 will go on sale in Summer 2024. Make sure you sign-up to our show e-newsletters to get the best subscriber offer.

Sign-Up Here



Q. How much are the tickets?

A. Ticket prices can be found on our ticket information page here.



Q. Can I buy tickets on-the-door?

A. Tickets are available on-the-door, including on-the-day bookings online.



Q. Can I buy tickets over the phone?

A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.



Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?

A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Support Centre.




Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?

A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 



Q. Can I get a free ticket for my carer?

A. Yes!

If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, you can purchase a carer ticket. Proof of disability is requested at the point of booking in order to obtain this ticket, so please have this available to upload. A carer ticket must be accompanied by a paying visitor.


Travel & The Venue


Q. What is the best way to get to Olympia?

A. There are several options available to get to Olympia London. Full details can be found here or on our Plan Your Visit to Olympia London page.



Q. What is the postcode for Olympia?

A. The postcode for Olympia is W14 8UX.



Q. Which is the nearest train/tube station?

A. The venue is opposite the Olympia station which is on the Overground line.

For more information please see here.



Q. How much is parking?

A. Parking at the venue is operated and managed by the venue (not the Organisers).

Visit their websites for more information and to pre-book your space.




Q: What are my options if the carpark becomes full?

A: If the carpark is full upon arrival, please go to the Olympia website to see other parking options nearby:




Q. Will there be a cloakroom at the event?

A.  Yes.



Q. Where can I eat and drink?

A. There are numerous facilities on-site to cater for all needs and dietary requirements., including The Baby Show Café with Joie as detailed on our Family Friendly Facilities page.




Q. Is there step-free access?

A. Yes, there is step-free access via the ramp to make it easy to get into the venue with a buggy or wheelchair.



Q. Where are the wheelchair-accessible toilets located?

A. Male and female wheelchair-accessible toilets are provided throughout the venue. Please ask a member of the security staff if you are unable to locate these.



Q. How can I get assistance during my visit?

A. If you have any queries or need assistance during your visit, please contact any member of the Olympia staff who will be happy to help.



Q. Does the Live Talks Stage have a hearing loop facility?

A. Yes, there is a hearing loop facility.



Q. Will there be a BSL interpreter on the Live Talks Stage?

A BSL interpreter will be on the Live Talks Stage , however the day is not confirmed.


Q. What parking facilities are available for Blue Badge holders?

A. There are a limited number of disabled parking bays available in the venue car park for blue badge holders. These are allocated upon a first come first serve basis, however it is best to pre-book a space online in advance.  Blue Badge spaces are subject to the standard charge. 




Q. Can I rent a wheelchair at the venue?

A: Wheelchairs are available on loan for use at Olympia London and must be returned in good condition at the end of the day. We recommend that wheelchairs are booked in advance by emailing feedback@olympia.london Your wheelchair can then be made ready for you on arrival at the venue. 

Further information on accessibility at the venue can be found on the Olympia website.



Safety & Security


Q. Is there a first aid room at the venue?

A. Yes, located in the Grand Hall.



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Sponsors and Partners


The Baby Show Olympia London 2024 Sponsor and Partners