Sponsors & Partners 2024

Sponsors & Partners 2024

With thanks to...

LIDL GB - Headline Sponsor

Lupilu is Lidl's award-winning baby range, and they're proud to offer all the essentials to help you and your baby through the early years. They're big on lots for little ones, including nappies in a range of sizes, along with nutritious meals, snacks and purées for each stage of your baby's weaning process.

Make a pit stop at the Lupilu Baby Changing Area at the show, where you'll find everything you need including nappies and wipes in a clean, safe environment. 

Lidl Logo

Bounty - Partner

Bount supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

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Daisy First Aid - Partner

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Daisy First Aid Partner

Emma's Diary - Partner

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

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Tommee Tippee - Partner

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

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Joie - The Baby Show Café Sponsor

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

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Project Baby - Partner

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

Project baby Logo

Baby2Body - Partner

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Stokke® - Product Sponsor

Stokke is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.

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OBaby - Product Sponsor

From very humble beginnings as a wholesaler in the industry, Obaby has become one of the leading and most sort after brands in a highly competitive baby and nursery market. 

Obaby now has some of the most popular individual products on the market and is committed to continuing to serve the industry with both eyes firmly fixed on safety, design and style. Obaby aims to bring the customers the originality and reliability they demand and deserve with style, panache and flair always in mind.

OBaby Logo

The Mum Space - Partner


The Mum Space is a thriving online motherhood community with an already established and highly interactive audience totalling 89,000 mums and mums-to-be all empowering, supporting and engaging with one another on a daily basis. 

The Mum Space logo

The Motherkind Podcast - Podcast Partner

The Motherkind Podcast hosted by Motherkind founder and coach Zoe Blaskey, is on a mission to bring you some of the best well-being teachers in the world to help you find your calm, happy place in the madness of modern mum life.  Each episode features a different teacher from the world of self-development and well-being or a mum on a path of self-enquiry. We cover everything from staying calm in a toddler meltdown, and dealing with anxiety, to self-care and simple tools to help you have a better day.

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