Sponsors & Partners 2023

Sponsors & Partners 2023

With thanks to...

LIDL - Headline Sponsor

Lupilu is Lidl's award-winning baby range, and they're proud to offer all the essentials to help you and your baby through the early years. They're big on lots for little ones, including nappies in a range of sizes, along with nutritious meals, snacks and purées for each stage of your baby's weaning process.

Make a pit stop at the Lupilu Baby Changing Area at the show, where you'll find everything you need including nappies and wipes in a clean, safe environment. 

Bounty - Partner

Bount supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages. Bounty offers a total of three Bounty Packs; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Daisy First Aid - Partner

Daisy First Aid offers fun and fear-free first aid courses designed specifically for parents and childcarers. In a two-hour class, which takes place in the attendees' own home or local venue, the world of emergency first aid unfolds, as parents, grandparents, and caregivers interact and learn the skills they need to save a life and to treat the most common accidents and emergencies. Babies and breastfeeding are very welcome too.

Emma's Diary - Partner

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

Joie - The Baby Show Café Sponsor

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

Joie Logo

MadeForMums - Partner

MadeForMums have advice from experts and from parents who've been there – on pregnancy, birth, babies, toddlers, and school-age children to make your parenting life easier and more fun!

MadeForMums is run by a small group of (mostly mum) journalists, who want to create a top-notch online home for mums, mums-to-be and anyone who is trying to start a family – as well as dads (look past our name!), grandparents and carers.

Pre-order your exclusive MadeForMums Goody Bag when you order your tickets for just £5 (worth over £40).

Test drive the latest buggies from all the leading brands on the MadeForMums Buggy Testing Track and speak to the MadeForMums expert team for impartial advice so you get the right buggy for you.


MANtenatal - Partner

A digital platform (designed by dads & endorsed by the NHS and Midwives) that you can experience from the comfort of your own home. But that is not all... when you join MANtenatal, you become part of a global squad of guys who can openly talk about MENtal health issues impacting dads too. This is a safe space and nothing is taboo! MANtenatal's goal is simple... to help all fathers and birth partners be the #bestdadyoucanbe.


mumandbabyonline - Partner

mumandbabyonline.co.uk is an information portal for expectant and new parents so that you can sign up in one place to all the best parenting and baby clubs and related brands.

mumandbabyonline's aim is to give you easy access to top pregnancy and baby clubs, advice, and information, so all you need do is sit back and relax and enjoy this exciting time in your life.

Nanit - Sleep Well Clinic Sponsor

Project Baby - Partner

project-baby.co.uk is the online home of the popular Pregnancy, Baby and Toddler Magazine. Covering all the latest expert advice as well as every aspect of becoming a mum. Guiding you through each stage of pregnancy and helping you get to grips with motherhood.

The Mum Club - Digital Partner

Born out of a unique need for support throughout the monumental change that is motherhood. The Mum Club provides a community for women to meet, laugh, learn, discuss, and ultimately build supportive authentic relationships. Through local franchised events and an online experience The Mum Club offers unapologetically honest insights, exclusive member offers and discounts from carefully curated brand partners.

Founded in 2016 by Lauren Webber and Jessica Lawes, the pair came together with the mutual frustration that there is nothing out there that truly focuses on the women. Mum and baby groups are all very baby-centric and whilst these classes are necessary there is something missing in the market that puts the mothers needs first.

Tommee Tippee - Partner

Tommee Tippee was founded over half a century ago, born from a mission to make everyday life easier for new parents. Way back in 1940’s California, three entrepreneurial brothers had the idea to design a cup for babies that wouldn’t tip over...

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