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Bloomsbury Mill is a trusted and award-winning children's and baby brand, specialising in sustainable, super soft, organic baby essentials fun and engaging children’s bedding. -
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BioGaia returns to The Baby Show with trusted gut health solutions for every stage of family life. As parents and parents-to-be gather for The Baby Show, BioGaia, a global leader in probiotic science, ... -
The Free Wishlist app allows you to save items from anywhere online and create beautiful wishlists that can be shared with friends and family. This app is ideal for creating your baby list.
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Unveil Classic Elegance with iCandy’s Alluring New Peach 7 EDITIONS Colourway: Pecan iCandy is excited to introduce its latest addition to the Peach 7 EDITIONS collection: Pecan. This rich, warm hue ... -
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Sophie la girafe® remains the world’s bestselling teething toy, having sold over 70 million since the beloved giraffe’s arrival in 1961. An incredible 63 years later. It’s no surprise Sophie’s become ... -
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Come and meet BIG SOPHIE at The Babyshow... she would love to have a photo with you!! Come to stand D66 take a picture with BIG SOPHIE and post and share on Instagram @sophielagirafeuk & Tiktok @Sophi ... -
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The Single-to-Double Ready Pushchair -
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iCandy is thrilled to unveil EDITIONS, its premium and timeless collection encompassing three elegant and contemporary Peach 7 colourways: Biscotti, Coco and the newest addition, Pecan. The trio of pu ... -
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London, UK — Bumbyy, a UK-based baby care brand, is excited to introduce a new line of baby essentials designed with the utmost care for your little one’s well-being. Passionate about creating high-qu ... -
Tracy Fishburn, owner of Tracy’s Treasured Keepsakes, is thrilled to introduce her latest keepsake creation – an adorable, handcrafted puppy made from cherished baby clothes. Parents can now turn thos ... -
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Bibbilyboo are delighted to be acknowledged by Theo Paphitis, best known as BBC Dragon on Dragon's Den, for being a retailer worthy of winning his small business sunday competion. -
Mama Brew, the innovative Vitamin-Packed Coffee designed for mums-to-be & new mums, launches at The Baby Show with the introduction of Mama Brew Lowcaf and Decaf. -
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Discover Carifit+: the world's first athleisure baby carrier. -
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July & Mae is a luxury children's clothing brand at insider prices. Manufactured in Portugal (in the same factories that craft clothing for the finest luxury brands from around the world). -
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nooku - Little Breaths, Big Impacts. Discover cleaner air for your little one with nooku at the Baby Show! Come and meet the team at Stand F31! -
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Introducing LeeLo – a truly unique cradle bouncer, app-controlled and thoughtfully designed for sleep-deprived parents and their precious little ones. -
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PRESS RELEASE: FOR IMMEDIATE RELEASE The Trusted Guide to Understanding Your Baby’s Sleep— Right From the Start Why preparing for sleep is just as important as preparing for birth Sleep deprivat ... -
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Empelvic is introducing its innovative pelvic health cushion at the Baby Show at NEC, Birmingham. Come visit us at stand G60. -
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Designed with comfort, connection, and peace of mind at its heart – our newest bedside crib is here. -
London, August 2025 – The UK-based haircare brand Allure Oleum will debut its certified organic signature scalp oil at The Baby Show, Olympia London, in October 2025. Created especially for new mums, ...
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Making Baby Sleep Feel Easy - The Future of Parenting Wellness -
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Developed with input from physiotherapists, gynaecologists & textile experts, Hugup addresses the physical challenges of pregnancy with an elegant & functional solution. -
London, UK – 08-10-2025 – STUDIO NUDE, a pioneering brand specialising in bespoke pregnancy sculptures, is delighted to announce its participation in The Baby Show at London Olympia from 24-26th of Oc ...
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The Maxi-Cosi Oxford+ 3-in-1 travel system redefines beauty and innovation, seamlessly blending minimalist chic with cutting-edge features that are tailor-made for modern urban living and family adven ...